Moz Academy Local SEO Fundamentals Quiz Answers 2021

Before you get to the answers below here are some key facts about this exam.

Exam Name – Local SEO Fundamentals Quiz.

Total Questions – 26

URL Of Exam

Local SEO Basics Quiz Answers

Q.1 – Which of these types of search intent would most likely result in a Top of Funnel search result page?

(A) Navigational

(B) Branded

(C) Informational

(D) Comparisons

Q.2 – Navigational search intent is characterized by what feature?

(A) Fewer results per page

(B) Slow load speeds

(C) Map Packs in results

(D) Reviews

Q.3 – Which of these types of search intent would most likely result in a Bottom of Funnel search result page?

(A) Navigational

(B) Question-format

(C) Informational

(D) Comparisons

Q.4 – Keywords at which stage of the sales funnel should you expect to have the highest competition from ads?

(A) Top

(B) Middle

(C) Bottom

(D) International

Q.5 – Which of the following does NOT count as an interaction?

(A) Review the business

(B) Make a reservation

(C) Call the phone number

(D) All of the above are interactions

Q.6 – The primary goal of a Local SEO strategy is to increase:

(A) Reviews

(B) Interactions

(C) Rankings

(D) Website traffic

Q.7 – True or False: You must have a physical location of some kind to have a Google My Business listing.

(A) True

(B) False

Q.8 – True or False: Ads are not allowed to be displayed in Map results.

(A) True

(B) False

Q.9 – True or False: Local search optimization is completely separate from more Classic SEO practices.

(A) True

(B) False

Local SEO Eligibility Quiz Answers

Q.1 – An easy way to determine business eligibility for Local SEO is to check the:

(A) Contact Us page

(B) Beginners Guide to SEO

(C) Guidelines for representing your business on Google

(D) HTML Sitemap

Q.2 – True or False: Only brick & mortar businesses are eligible for Local SEO.

(A) True

(B) False

Q.3 – Multi-practitioner businesses can be challenging because:

(A) Often have duplicate listings

(B) Practitioners may compete with the parent business

(C) All of the above

(D) None of the above

Q.4 – True or False: All businesses can benefit from a Local SEO strategy.

(A) True

(B) False

Listing & Propagation Quiz Answers

Q.1 – True or False: Only the business owners can create new listings in Google Maps.

(A) True

(B) False

Q.2 – What does “NAP” stand for?

(A) Name And Phone

(B) Number, Address, Primary category

(C) Name, Address, Proximity

(D) Name, Address, Phone

Q.3 – The following definition relates to which of the provided terms? “When a new listing is generated using information taken from two or more other listings.”

(A) Compilation

(B) Induction

(C) Conflation

(D) Concoction

Q.4 – True or False: A business listing must be verified to show up in a SERP.

(A) True

(B) False

Q.5 – True or False: You can create and verify a business listing using Google My Business.

(A) True

(B) False

Q.6 – To identify duplicates for your business listing, what free tool should you use?

(A) Google My Business

(B) Google Search Console

(C) Moz Check Listing Tool

(D) Screaming Frog

Q.7 – The following business choice could lead to what potential listing issue? “A business moved into a larger building with a new addresses after a successful year of growth.”

(A) Compilation

(B) Inconsistency

(C) Conflation

(D) Induction

Local SEO Audit Quiz Answers

Q.1 – True or False: Creating a separate landing page for each location is a best practice for multiple location brick & mortar businesses.

(A) True

(B) False

Q.2 – Which of the following is NOT a best practice for website content?

(A) Add NAP to every core page of website

(B) Limit use of local content on Contact Us page

(C) Easily discoverable Reviews/ Testimonials page

(D) Location name in core page titles

Q.3 – Which best defines the results displayed in a Geo-modified search query?

(A) Restricted results to a defined geographic region

(B) Display results for a town and it’s outlying areas

(C) Show results based on the physical location of the searcher

(D) Display all results from the Nielsen geographic region used in the query

Q.4 – True or False: You cannot optimize your pages for Near-Me search queries.

(A) True

(B) False

Q.5 – True or False: Multiple location and service area business listings should always point to the homepage of the website.

(A) True

(B) False

Q.6 – True or False: Search Engines compare the business website with information provided in a business listing, such as name, address, and phone number.

(A) True

(B) False

What Is The Moz Academy Local SEO Fundamentals Course And Exam?

The Local SEO Fundamentals course from Moz Academy teaches how to build out a Local SEO business whether you are just starting SEO or have your own business listings under management.

The first module provides an overview of the Local SEO Fundamentals Course. The second module explains What is Local SEO, what is Search Intent, Search Intent and the Sales Funnel, Navigational Search Intent and then you need to complete the Local SEO Basics Quiz. The third module explains Determining Eligibility, The 6 Local SEO Strategies, Brick and Mortar Business Strategies, Service Area Business Strategies, Home-based Businesses, and then you need to complete the Local SEO Eligibility Quiz.

The fourth module explains What is a Listing, How Listing propagation works, the Propagation Issue of Duplicates, Propagation Issue of Inconsistent Data, Propagation Issue of Conflation, How to identify propagation issues, and then you need to complete the Listing & Propagation Quiz.

The fifth module explains how to Ensure Guideline compliance, Determine competition from ads, Assess Proximity issues, Check for Content Issues, Issues for Multi-practice businesses, then you get the Local SEO Audit Checklist and then you need to complete the Local SEO Audit Quiz. The sixth module explains the importance of reviews, What to do about 1-star reviews, and How to make reviews more impactful. The course contains 31 lessons and the total content time is around 2 hours.

The Moz Academy Local SEO Fundamentals quiz tests you on the information provided in these lessons. You get a certificate if you are able to pass the exam. The exam contains 26 questions. The questions are Multiple Choice type. The passing score is 80%. If you fail in the exam then you can retry as many times as you want. The certificate is valid for a period of one year.

Course And Exam Requirements

Here are the requirements for the course:

(1) A computer or a Smartphone with an Active Internet Connection.

(2) A Moz account.

Course And Exam Modules

There are a total of 6 modules on which you are tested in this exam.

(1) Introduction.

(2) What is Local SEO?

(3) Eligibility.

(4) Listing and Propagation.

(5) Local SEO Audit.

(6) Reviews.

Features Of The Course And Exam

The key features of this course and exam are:

(1) Moz is one of the most well known SEO tools in the marketing industry so their courses are well researched and full of value.

(2) The videos are short and very easy to understand.

(3) You get an industry recognized certificate that you can use in your CV.


You can get all the answers to this exam right here on our website. We not only provide answers, but we also provide an in-depth explanation for these answers. You can also check out our answers to other Moz exams in our Moz Academy Client onboarding Quiz Answers page, Moz Academy Keyword Research Quiz Answers page, Moz Academy SEO Fundamentals Quiz Answers page, Moz Academy Page Optimization Answers page, Moz Academy Reporting On SEO Quiz Answers page, Moz Academy Backlink Basics Quiz Answers page, Moz Academy Technical SEO Site Final Exam Answers page, Moz Academy Backlink Audit And Removal Quiz Answers page, Moz Academy The Fundamentals Of SEO Client Prospecting Quiz Answers page, Moz Academy Prepare For The SEO Client Pitch Quiz Answers page, Moz Academy Finding Potential SEO Quiz Answers page, and Moz Academy Selling the Value of SEO Quiz Answers page.

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