Moz Academy Prepare for the SEO Client Pitch Quiz Answers 2020

Before you get to the answers below here are some key facts about this exam.

Exam Name – Prepare for the SEO Client Pitch Quiz.

Total Questions – 35

URL Of Examhttps://academy.moz.com/prepare-for-the-seo-client-pitch

Prepare for the SEO Client Pitch Exam Answers

Q.1 – What is Search Visibility?

(A) The approximate amount of time it takes to get visibility on a search engine results page

(B) The approximate click-through rate for keyword(s)

(C) The approximate amount of time it takes to search for keyword opportunities

(D) None of the above

Q.2 – Approximately what percentage of clicks does the 1st ranked position for a non-branded search term receive?

(A) 25% – 35%

(B) 40% – 60%

(C) 65% – 85%

(D) 95% – 100%

Q.3 – True or False: The Search Visibility on the 2nd page of Google is above 15%.

(A) True

(B) False

Q.4 – In this campaign, the Search Visibility for _______ keywords is 20.65%.

(A) 59

(B) 16

(C) 99

(D) None of the above

Q.5 – The graph below is the Search Visibility graph in a campaign for Go Green Solar. Which of the following statement is true?

(A) The Search Visibility of Go Green Solar has steadily been the highest for this group of keywords.

(B) The Search Visibility of Eco Direct has steadily been the highest for this group of keywords.

(C) The Search Visibility of Affordable Solar has steadily been the highest for this group of keywords.

(D) None of the above.

Q.6 – Which of the following is true about the Top of Funnel search queries?

(A) The customer is in the decision phase of the sales funnel

(B) The customer may know very little technical jargon

(C) The customer is comparing prices of various products

(D) None of the above

Q.7 – Which stage of the sales funnel should you expect to have the highest competition?

(A) Top

(B) Middle

(C) Bottom

(D) None of the above

Q.8 – How did search change with the Google Hummingbird update?

(A) Google started to understand concepts, rather than just exact match keywords

(B) Google became more difficult to use

(C) Google started to return results irrelevant to location

(D) None of the above

Q.9 – How many semantic topics should you consider when grouping keywords?

(A) 1

(B) 3

(C) 6

(D) However many topics exist in the industry/niche

Q.10 – Which of the following is NOT a factor in The Matrix?

(A) Sales Funnel

(B) Semantic Topics

(C) Domain Authority

(D) None of the above

Q.11 – Which of the following is the best example of semantic topics?

(A) Top of the Sales Funnel content

(B) Product categories

(C) Outdated content

(D) None of the above

Q.12 – What are a prospect’s keyword strengths?

(A) Keywords with a high search volume

(B) Keywords with a high Difficulty score

(C) Keywords the prospect is ranking well for

(D) None of the above

Q.13 – Which of the following keywords would be the prospect’s STRONGEST keyword?

(1) A

(2) B

(3) C

(4) None of the above

Q.14 – What makes a keyword ranking at position #15 in Google a weakness?

(A) High Search Volume

(B) Low Search Visibility

(C) Low brand recognition

(D) None of the above

Q.15 – What is the definition of a keyword opportunity?

(A) Keywords that have a low click-through rate

(B) Keywords that a prospect may be overlooking

(C) Keywords that have a high search volume

(D) None of the above

Q.16 – An excellent source for topics to create a keyword opportunities list from is __________.

(A) The Matrix

(B) The keywords a competitor is ranking well for

(C) The keywords a prospect is ranking well for

(D) None of the above

Q.17 – Which metric would be a good indicator of a keyword opportunity?

(A) High Rank

(B) Low Monthly Volume

(C) Low Difficulty

(D) None of the above

Q.18 – True or False: Creating a campaign with your keyword lists is a better way to present your pitch to a prospect.

(A) True

(B) False

Q.19 – Which keywords should you add to a campaign?

(A) Only keywords the competitor is ranking for

(B) Only keywords that have a high search volume

(C) All keyword strengths, weaknesses, and opportunities

(D) None of the above

Q.20 – What’s a good way to label keywords?

(A) By Sales Funnel stage

(B) By Semantic Topic

(C) All of the above

(D) None of the above

Q.21 – These results are filtered by a label. What is the name of the label?

(A) Rankings

(B) Solar panel estimator

(C) Engines

(D) Tracked

Q.22 – Which metric would be a good indicator of the importance of a URL?

(A) Page Authority

(B) Domain Authority

(C) Keyword ranking

(D) None of the above

Q.23 – In terms of resolving technical issues, which page should you start with?

(1) A

(2) B

(3) C

(4) D

Q.24 – Which of the following is a high priority issue category?

(A) Critical Crawler Issues

(B) Missing Meta Description

(C) Missing H1 Tags

(D) None of the above

Q.25 – Why are 4xx pages a critical issue?

(A) They affect the home page’s title tag

(B) They prevent pages from getting indexed

(C) They’re not a critical issue

(D) None of the above

Q.26 – True or False: Crawler Warnings are ALWAYS issues that need to be removed.

(A) True

(B) False

Q.27 – What is the first step in finding link opportunities for a prospect?

(A) Analyze the prospect’s inbound links

(B) Select a cell from the Matrix

(C) Analyze the prospect’s outbound links

(D) None of the above

Q.28 – Which tool will help you analyze the Google search results for a keyword?

(A) Import.io

(B) Google Analytics

(C) MozBar

(D) None of the above

Q.29 – What type of links should you analyze for possible inbound link opportunities for a prospect?

(A) Follow

(B) Nofollow

(C) Low Domain Authority

(D) None of the above

Q.30 – How will reporting link opportunities help your pitch to a prospect?

(A) It gives them the ability to build their own links

(B) It adds more data for a bulkier report

(C) It demonstrates your ability to increase their Domain Authority

(D) None of the above

Q.31 – Which tool is the foundation of your pitch?

(A) Keyword Explorer

(B) Google Analytics

(C) Moz Pro Campaign

(D) None of the above

Q.32 – Which of the following should include in your pitch?

(A) Strengths, Weaknesses, Opportunities, Threats

(B) Strengths, Needs, Wants, Likes

(C) Strengths, Needs, Issues, Profits

(D) Strengths, Revenue, Budget, Wants

Q.33 – Which elements of a Moz Pro campaign should you add to a report for a prospect?

(A) Best practices

(B) The prospect’s keyword rankings

(C) The prospect’s low priority issues

(D) None of the above

Q.34 – True or False: Showing a prospect their strengths will discourage them from hiring outside SEO services.

(A) True

(B) False

Q.35 – Why should you include your prospect’s competitors’ Domain Authority metrics in a report?

(A) Domain Authority is a metric should be used on a relative basis, and competitors’ metrics provide an ideal range

(B) To show them how poorly they’re doing

(C) It’s a difficult to find out what a website’s Domain Authority is, and doing so will help them

(D) None of the above

What Is Moz Academy Prepare for the SEO Client Pitch Course And Exam?

Prepare For The SEO Client Pitch course from Moz Academy explains Search Visibility, how to calculate it, and how to use it to evaluate a prospect, The factors of a client framework, How to organize a prospect’s content strategy by creating a client framework, How to identify a prospect’s content strengths and weaknesses, how to discover keyword opportunities that may surprise your prospect, how to create a foundation for a client pitch based on keyword research, how to uncover threats and issues the prospect may not even be aware of, how to track the prospect’s authority over time, compared to their competitors, how to select opportunities that will boost your prospect’s authority, how to assemble the data in an organized fashion, how to create a customized, comprehensive report with the data collected, and how to interpret the data to your prospect for a memorable and personalized pitch.

The first module provides an introduction to the Prepare for the SEO Client Pitch. The second module explains the Foundation of SEO Prospect Data, Search Visibility, SEO Client Framework, and Creating The Matrix. The third module explains the Strengths & Weaknesses of Keywords, Keyword Opportunities, and how to Create A Prospect Campaign.

The fourth module explains Technical Threats and Link Opportunities. The fifth module explains the Assembling of Data and how to Create A Report. The sixth module provides a Review of the Prepare For The SEO Client Pitch course. The course contains 17 lessons and the total content time is around 1 hour and 40 minutes.

The Moz Academy Prepare For The SEO Client Pitch quiz tests you on the information provided in these lessons. You get a certificate if you are able to pass the exam. The exam contains 35 questions. The questions are Multiple Choice type. The passing score is 80%. If you fail in the exam then you can retry as many times as you want. The certificate is valid for a period of one year.

Course And Exam Requirements

Here are the requirements for the course:

(1) A computer or a Smartphone with an Active Internet Connection.

(2) A Moz account.

Course And Exam Modules

There are a total of 6 modules on which you are tested in this exam.

(1) Welcome to Prepare for the SEO Client Pitch.

(2) The Foundation of SEO Prospect Data.

(3) Prospect Keyword Research.

(4) Prospect Threats and Opportunities

(5) Produce A Report.

(6) Course Summary and Quiz.

Features Of The Course And Exam

The key features of this course and exam are:

(1) Moz is one of the most well known SEO tools in the marketing industry so their courses are well researched and full of value.

(2) The videos are short and very easy to understand.

(3) You get an industry recognized certificate that you can use in your CV.

Conclusion

You can get all the answers to this exam right here on our website. We not only provide answers, but we also provide an in-depth explanation for these answers. You can also check out our answers to other Moz exams in our Moz Academy Client onboarding Quiz Answers page, Moz Academy Keyword Research Quiz Answers page, Moz Academy SEO Fundamentals Quiz Answers page, Moz Academy Page Optimization Answers page, Moz Academy Reporting On SEO Quiz Answers page, Moz Academy Backlink Basics Quiz Answers page, Moz Academy Technical SEO Site Final Exam Answers page, Moz Academy Local SEO Fundamentals Quiz Answers page, Moz Academy Backlink Audit And Removal Quiz Answers page, Moz Academy The Fundamentals Of SEO Client Prospecting Quiz Answers page, Moz Academy Finding Potential SEO Quiz Answers page, and Moz Academy Selling the Value of SEO Quiz Answers page.

Leave a Comment

Share via
Copy link
Powered by Social Snap