Moz Academy Selling the Value of SEO Quiz Answers 2020

Before you get to the answers below here are some key facts about this exam.

Exam Name – Selling the Value of SEO Quiz.

Total Questions – 19

URL Of Examhttps://academy.moz.com/selling-the-value-of-seo

The Value of SEO Quiz Answers

Q.1 – What do SEOs report as the number one blocker for implementing search work at client organizations?

(A) Lack of time available from developers

(B) Low client understanding of search

(C) Limited budget

(D) Client hostility/personnel conflict

Q.2 – The most effective way to earn buy-in from the client is through

The correct answers is education.

Q.3 – Which of the following are important concepts for the client to understand before SEO work is begun? Select all that apply.

(A) SEO tactics to avoid

(B) How search engines crawl the web

(C) Full Google algorithm update timeline

(D) What search engine optimization is

Q.4 – Explaining your tactics to the client will significantly increase the risk of cancellation because once they have that knowledge, they’re better off doing the work themselves.

(A) True

(B) False

Q.5 – Search marketing helps businesses capture users at all stages of the conversion funnel by matching keyword and content strategy to ______ ______.

The correct answers are Search Query.

Q.6 – The graphic below illustrates the self-reinforcing nature of SEO success. Which of the following terms is missing from the cycle?

(A) Time

(B) Authority

(C) Profit

(D) SERP placement

Q.7 – Which of these is NOT a good way to demonstrate your client’s SEO position as compared to their competitors?

(A) Compare inbound link profiles

(B) Show SERP rankings for Amazon and other major brands

(C) Show differences in SERP rankings for important keywords

(D) Provide statistics on SEO investment within their industry

Q.8 – Which of the following are risks the client faces if they choose not to invest in SEO? Select all that apply.

(A) Accumulating lots of technical site errors

(B) Getting surpassed by competitors in organic search

(C) Letting their website become out of date

(D) Losing existing inbound links

The Value of Agency Quiz Answers

Q.1 – The number of brands choosing to take their marketing in house is __________.

(A) increasing

(B) decreasing

Q.2 – Why is collaboration between agency specialists so important?

(A) It provides the client with many points of contact at the agency

(B) It promotes brainstorming and generation of fresh ideas

(C) It allows for better profit sharing

(D) It requires specialists to attend more meetings

Q.3 – Which of the following is an advantage of choosing in-house marketing?

(A) Fewer people are required to contribute to marketing strategy

(B) A consistent, rigid marketing strategy is usually better

(C) Deadlines are easier to meet when work is done in house

(D) In-house employees are more immersed in the brand

Q.4 – According to existing research, the average agency retainer is $30-60,000 per year. What is the true average cost of hiring a new in-house marketing employee?

(A) $35-54,000

(B) $65-94,000

(C) $40-64,000

(D) $100-124,000

Q.5 – Which of these are risks that can be mitigated by hiring an agency? Select all that apply.

(A) Lost time due to vacation/sick days

(B) Failed in-house hires

(C) Organizational budget changes

(D) In-house employee turnover

Packages & Projects Quiz Answers

Q.1 – Which agency engagement model might be the best choice for a brand that wants its in-house staff to handle day-to-day SEO?

(A) By-the-hour SEO

(B) Monthly SEO package

(C) Project-based SEO

Q.2 – From the client’s perspective, which of these is a significant advantage of paying for SEO services by the hour?

(A) It’s the most common type of SEO engagement

(B) The same amount of work gets done in a shorter period of time

(C) It’s easy to allocate specific amounts of time to various tasks

(D) It necessitates fewer check-ins with the agency

Q.3 – From the client’s perspective, which of these is a significant advantage of a recurring monthly SEO package?

(A) It requires the client to build less of a relationship with the agency

(B) It allows the client to “take a break” from SEO with fewer consequences

(C) It ensures rapid gains in search traffic

(D) It allows for more strategic flexibility and experimentation

Q.4 – From the client’s perspective, which of these is a significant advantage hiring an agency for a single SEO project?

(A) Clients often want to hire several agencies to execute various tasks simultaneously

(B) Almost all SEO strategies have a clear beginning and end

(C) There’s no need to set a specific timeline

(D) It’s easier to accurately predict costs and set a budget

Q.5 – Which of the following SEO tasks is NOT a good candidate for a one-off project?

(A) Site error maintenance

(B) Product launch

(C) Link building for a recently published white paper

(D) Domain migration

Q.6 – Which agency engagement model offers the strongest assurance of recurring revenue?

(A) Monthly SEO package

(B) Project-based SEO

(C) By-the-hour SEO

What Is Moz Academy Selling the Value of SEO Course And Exam?

Selling The Value Of SEO course from Moz Academy teaches how to communicate the benefits of SEO, the potential for ROI, and the advantages of hiring an agency as opposed to taking marketing in-house.

The first module provides an introduction to the Selling the Value of SEO course. The second module explains Solving the Buy-In Problem, Educating the Client, Benefits of SEO, Return on Investment & Cost of Inaction, and then you need to complete The Value of SEO Quiz. The third module explains Quality of Work, Investment of Time & Money, Risk Management, and then you need to complete The Value of the Agency Quiz. The fourth module explains What Should Agencies Offer, Hourly Considerations, Package Considerations, Project Considerations, and then you need to complete the Packages & Projects Quiz.

The fifth module explains Selling SEO Services, Is SEO a Good Fit, and How SEO Fits into a Marketing Strategy. The sixth module explains How the Agency Uses Campaigns, How the Agency Uses Keyword Explorer, How the Agency Uses Link Explorer, and How the Agency Uses Moz Local. The seventh module is the Conclusion to Selling the Value of SEO. The course contains 25 lessons and the total content time is around 2 hours and 7 minutes.

The Moz Academy Selling The Value Of SEO quiz tests you on the information provided in these lessons. You get a certificate if you are able to pass the exam. The exam contains 19 questions. The questions are Multiple Choice type. The passing score is 80%. If you fail in the exam then you can retry as many times as you want. The certificate is valid for a period of one year.

Course And Exam Requirements

Here are the requirements for the course:

(1) A computer or a Smartphone with an Active Internet Connection.

(2) A Moz account.

Course And Exam Modules

There are a total of 7 modules on which you are tested in this exam.

(1) Introduction.

(2) The Value of SEO.

(3) The Value of the Agency.

(4) Packages & Projects

(5) Tools for the Sales Team.

(6) The Value of Moz Tools.

(7) Conclusion.

Features Of The Course And Exam

The key features of this course and exam are:

(1) Moz is one of the most well known SEO tools in the marketing industry so their courses are well researched and full of value.

(2) The videos are short and very easy to understand.

(3) You get an industry recognized certificate that you can use in your CV.

Conclusion

You can get all the answers to this exam right here on our website. We not only provide answers, but we also provide an in-depth explanation for these answers. You can also check out our answers to other Moz exams in our Moz Academy Client onboarding Quiz Answers page, Moz Academy Keyword Research Quiz Answers page, Moz Academy SEO Fundamentals Quiz Answers page, Moz Academy Page Optimization Answers page, Moz Academy Reporting On SEO Quiz Answers page, Moz Academy Backlink Basics Quiz Answers page, Moz Academy Technical SEO Site Final Exam Answers page, Moz Academy Local SEO Fundamentals Quiz Answers page, Moz Academy Backlink Audit And Removal Quiz Answers page, Moz Academy The Fundamentals Of SEO Client Prospecting Quiz Answers page, Moz Academy Prepare For The SEO Client Pitch Quiz Answers page, and Moz Academy Finding Potential SEO Quiz Answers page.

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