Moz Academy Technical SEO Site Audit Final Exam Answers 2020

Before you get to the answers below here are some key facts about this exam.

Exam Name – Technical SEO Site Audit Quiz.

Total Questions – 47

URL Of Examhttps://academy.moz.com/technical-seo-site-audit

Moz Academy Technical SEO Site Audit Quiz Answers

Q.1 – Why should you conduct a technical SEO audit?

(A) Your website could be inhibiting the crawl process

(B) Your website may not be getting indexed

(C) Your content may not be understood by the search engines

(D) All of the above

(E) None of the above

Q.2 – True or False: Google crawls the web by sending Googlebots to known sites, and then follows links from those pages to additional sites.

(A) True

(B) False

Q.3 – Domain Authority is ______.

(A) Logarithmic

(B) Linear

(C) All of the above

(D) None of the above

Q.4 – True or False: Increasing Domain Authority from 55-60 is as easy as increasing Domain Authority from 15-20.

(A) True

(B) False

Q.5 – What is Crawl Rate Limit?

(A) How much Google charges to crawl pages

(B) How many sites GoogleBot crawls per day

(C) How often GoogleBot allows itself to crawl your site

(D) None of the above

Q.6 – True or False: Crawl Rate Limit is affected by how well your website performs, such as slow load times, broken pages, server errors, etc.

(A) True

(B) False

Q.7 – Which of the following does Google deem as low-value URLs, and a waste of their crawl budget?

(A) URLs that load quickly

(B) URLs created by the ability to filter by color

(C) Pages that answer users’ questions

(D) None of the above

Q.8 – Site structure should support _________.

(A) Search bot crawling

(B) User experience

(C) All of the above

(D) None of the above

Q.9 – What is one example of a site structure issue?

(A) A pyramid site structure

(B) Top level pages are category pages

(C) Leveraging familiar icons

(D) Links on pages with hundreds or thousands of links

Q.10 – If you bury important pages deep in your site structure, you _________.

(A) May have limited results in SEO

(B) Will highlight the significance of those pages

(C) Increase your traffic to those pages

(D) None of the above

Q.11 – Which tool can you use to assess site structure?

(A) Keyword Explorer

(B) Screaming Frog

(C) MozBar

(D) None of the above

Q.12 – Why are broken links bad for SEO?

(A) They signify that you don’t actively optimize your site

(B) They potentially hide important content from crawler

(C) They waste crawl resources

(D) The potential to lose customers

(E) All of the above

(F) None of the above

Q.13 – True or False: A 404 error page cannot help convert customers.

(A) True

(B) False

Q.14 – Which of the following is the best example of an optimized 404 page?

(1) A

(2) B

(3) C

(4) D

Q.15 – If you notice that hundreds of pages are suddenly 404’s, what should you do?

(A) Check to see if there’s an underlying issue in the CMS that can be solved with one fix

(B) You should resolve the issue on each URL, starting with the URLs with the highest Page Authority

(C) This issue is not resolvable, as it has already affected too many URLs and your rankings

(D) None of the above

Q.16 – True or False: JavaScript may affect your content’s ability to get indexed.

(A) True

(B) False

Q.17 – Once you identify JavaScript that exists on your site, you should then _________.

(A) Remove all Javascript from those pages

(B) Implement MORE JavaScript on your site

(C) Measure, monitor, and manage expectations for those pages

(D) None of the above

Q.18 – True or False: For a page to be delivered in a SERP, it must first be indexed by the search engine.

(A) True

(B) False

Q.19 – What is the Inclusion Ratio?

(A) Count of pages getting traffic / Count of pages that exist on the site

(B) Count of pages indexed by the search engine / Count of pages that exist on the site

(C) Count of pages with backlinks / Count of pages that exist on the site

(D) None of the above

Q.20 – Which of these search operators shows you the approximate number of indexed pages for a site?

(A) cache:

(B) count:

(C) maxpages:

(D) site:

(E) None of the above

Q.21 – True or False: Search engines can still technically find your pages without a sitemap.

(A) True

(B) False

Q.22 – URLs with a _______ status code should be included in a sitemap.

(A) 404

(B) 200

(C) 302

(D) All of the above

(E) None of the above

Q.23 – Which tool can you use to create a sitemap?

(A) Link Explorer

(B) MozBar

(C) Screaming Frog

(D) None of the above

Q.24 – In Google Search Console, you can view how many pages have been submitted, vs. how many have been indexed, which is the ______.

(A) Web Count

(B) Inclusion Ratio

(C) Page Count

(D) None of the above

Q.25 – What is User-agent in the robots.txt?

(A) It names the website

(B) It names the page being crawled

(C) It names a web crawler

(D) None of the above

Q.26 – True or False: The robots meta tag a replacement for the robots.txt file.

(A) True

(B) False

Q.27 – What is an example of a recommended area to block on your site?

(A) Gift registry

(B) Internal search

(C) Account pages

(D) All of the above

(E) None of the above

Q.28 – Why would having all of the following URLs live on a website create an issue?https://rei.com https://www.rei.comhttps://rei.com/index.html

(A) The strength of each URL is diluted across all 3 URLs

(B) The search engine crawler has a difficult time crawling https URLs

(C) The search engine crawler has a difficult time crawling pages ending in .html

(D) All of the above

(E) None of the above

Q.29 – Which of the following is most likely to create duplicate content?

(A) Frequently Asked Questions pages

(B) Informational blog posts published weekly

(C) The ability to sort products by color

(D) All of the above

(E) None of the above

Q.30 – Which page would be the best choice for the canonical (preferred version) URL?

(1) A

(2) B

(3) C

(4) None of the above

Q.31 – Is the robots meta tag a replacement for the robots.txt file?

(A) Yes

(B) No

Q.32 – True or False: The number of searches on mobile has surpassed desktop.

(A) True

(B) False

Q.33 – What does the term “mobile first” mean?

(A) People are using purchasing a mobile device before a desktop

(B) Mobile rankings will now be the same as desktop rankings

(C) Google will now use the mobile version of the page for indexing and ranking

(D) None of the above

Q.34 – What is one very important factor when optimizing for mobile?

(A) Image resolution

(B) Page speed

(C) Meta descriptions

(D) None of the above

Q.35 – True or False: How a site ranks on desktop is exactly the same as how it ranks on a mobile device.

(A) True

(B) False

Q.36 – Image alt attributes should _________.

(A) Contain accurate and descriptive keywords

(B) Include multiple variants of the same keyword

(C) Not contain any details or adjectives

(D) All of the above

(E) None of the above

Q.37 – If the page title is longer than 60 characters, it may ________.

(A) Hurt the indexation of your URL

(B) Get truncated by Google

(C) Be good for rankings

(D) None of the above

Q.38 – True or False: Implementing a question in the title tag is an ineffective strategy for increasing CTR.

(A) True

(B) False

Q.39 – How many H1 tags should you implement per URL?

(A) 1

(B) 2

(C) 3

(D) 4 or more

Q.40 – The H2 tags _________.

(A) Are important for increasing the font on your page

(B) Should only be used once per page

(C) Are good for optimizing a page for multiple keywords

(D) All of the above

(E) None of the above

Q.41 – Which of the following is a best practice for internal anchor text?

(A) Use generic anchor text (such as click here or learn more)

(B) Use keywords that will help the users understand what they’re clicking

(C) Use the same anchor text for multiple links

(D) None of the above

Q.42 – Schema markup can give more meaning on the Search Engine Results Page, which can lead to an increase in _______.

(A) Ranking

(B) Clicks

(C) Session Duration

(D) None of the above

Q.43 – There is data markup for __________.

(A) Articles

(B) Restaurants

(C) Product Reviews

(D) All of the above

(E) None of the above

Q.44 – True or False: Every single website should implement breadcrumbs.

(A) True

(B) False

Q.45 – Which of the following can breadcrumbs assist?

(A) Search engines

(B) Users on the site

(C) Users on the Search Engine Results Page

(D) All of the above

(E) None of the above

Q.46 – Which of the following tools can you use to create accessibility reports?

(A) Google Lighthouse

(B) Google Structured Data Markup Helper

(C) Link Explorer

(D) All of the above

(E) None of the above

Q.47 – When are crawler warnings a major issue that you’ll need to address?

(A) Always

(B) Never

(C) When you’re blocking the crawler on accident

(D) When you’re blocking the crawler on purpose

What Is The Moz Academy Technical SEO Site Audit Course And Exam?

The Technical SEO Site Audit course from Moz Academy teaches Indexation issues like Robots.txt, Site Security, and XML sitemaps. Duplicate issues like HTTP vs. HTTPS, www vs. non-www variants, filter parameters, trailing slash, and more. Understanding and managing server load balancing issues. Crawl errors that commonly impact SEO, including 404 issues, 301 redirects, and others. Readability errors that impact the way your site is crawled. Site Speed and on-page considerations that are commonly overlooked.

The first module provides an overview of the Technical SEO Site Audit course. The second module provides an introduction to the Site Audit Fundamentals, explains why should you Conduct a Technical SEO Audit, and Crawling & Indexing. The third module explains Crawlability, Site Structure, Broken Links, and Non-Crawlable Content. The fourth module explains Indexation, Inclusion Ratio, Sitemaps, Blocked Pages, Duplicate Content, and Mobile Site Audit.

The fifth module explains Accessibility, Image Alt Attributes, Title Tags, Header Tags, Anchor Text, Structured Data & Breadcrumbs, and How To Analyze Accessibility. The sixth module provides the course review you need to take the final quiz after completing the lessons to complete the course. The course contains 22 lessons and the total content time is around 2 hours.

The Moz Academy Technical SEO Site Audit quiz tests you on the information provided in these lessons. You get a certificate if you are able to pass the exam. The exam contains 47 questions. The questions are Multiple Choice type. The passing score is 80%. If you fail in the exam then you can retry as many times as you want. The certificate is valid for a period of one year.

Course And Exam Requirements

Here are the requirements for the course:

(1) A computer or a Smartphone with an Active Internet Connection.

(2) A Moz account.

Course And Exam Modules

There are a total of 6 modules on which you are tested in this exam.

(1) Welcome to the Technical SEO Site Audit.

(2) Audit Fundamentals.

(3) Crawlability.

(4) Indexation.

(5) Accessibility.

(6) Course Summary and Quiz.

Features Of The Course And Exam

The key features of this course and exam are:

(1) Moz is one of the most well known SEO tools in the marketing industry so their courses are well researched and full of value.

(2) The videos are short and very easy to understand.

(3) You get an industry recognized certificate that you can use in your CV.

Conclusion

You can get all the answers to this exam right here on our website. We not only provide answers, but we also provide an in-depth explanation for these answers. You can also check out our answers to other Moz exams in our Moz Academy Client onboarding Quiz Answers page, Moz Academy Keyword Research Quiz Answers page, Moz Academy SEO Fundamentals Quiz Answers page, Moz Academy Page Optimization Answers page, Moz Academy Reporting On SEO Quiz Answers page, Moz Academy Backlink Basics Quiz Answers page, Moz Academy Local SEO Fundamentals Quiz Answers page, Moz Academy Backlink Audit And Removal Quiz Answers page, Moz Academy The Fundamentals Of SEO Client Prospecting Quiz Answers page, Moz Academy Prepare For The SEO Client Pitch Quiz Answers page, Moz Academy Finding Potential SEO Quiz Answers page, and Moz Academy Selling the Value of SEO Quiz Answers page.

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