Moz Academy The Fundamentals of SEO Client Prospecting Quiz Answers 2020

Before you get to the answers below here are some key facts about this exam.

Exam Name – The Fundamentals of SEO Client Prospecting Quiz.

Total Questions – 25

URL Of Examhttps://academy.moz.com/the-fundamentals-of-seo-client-prospecting

The Fundamentals of SEO Client Prospecting Final Exam Answers

Q.1 – What is SEO client prospecting?

(A) The poaching of SEO clients from other agencies

(B) The process of searching for potential customers, in order to develop new business

(C) Helping SEO clients find gold in a river

(D) None of the above

Q.2 – Who should you prospect for SEO?

(A) Businesses who don’t have websites

(B) Businesses who have heard of SEO

(C) Businesses who need SEO

(D) None of the above

Q.3 – Why do medical professionals need SEO services?

(A) People search for a provider when they’re experiencing symptoms or pain

(B) Patients are having a hard time finding providers

(C) The healthcare industry is stagnant and needs SEO

(D) None of the above

Q.4 – True or False: Currently, there are about 200 million active websites.

(A) True

(B) False

Q.5 – Which of the following is a reason to filter a prospect OUT as a potential client?

(A) Their site is ranking on the 2nd page of Google

(B) They have a budget for SEO, but haven’t spent it yet

(C) Their site is ranking on the 1st page of Google for most keywords

(D) None of the above

Q.6 – What happens when prospecting is missing?

(A) Your prospects feel loved and respected

(B) You spend valuable time chasing the wrong opportunities

(C) You gain opportunities without any effort

(D) None of the above

Q.7 – What Is Lifetime Customer Value?

(A) Actual total revenue a client can bring to your agency for the length of your relationship

(B) A prediction of the total revenue a client can bring to your agency for the length of your relationship

(C) A prediction of the amount of time spent on a customer’s account for the length of your relationship

(D) None of the above

Q.8 – Why does Lifetime Customer Value matter?

(A) It helps determine which customers have the most SEO knowledge

(B) It excludes data from prospecting

(C) It doesn’t matter that much

(D) None of the above

Q.9 – True or False: Minimum LCV = (monthly amount) x (number of months the customer uses your service)

(A) True

(B) False

Q.10 – What does Retention Rate LCV take into account?

(A) How long a client ranks on the 1st page of Google

(B) The average retention rate for a specific industry with an agency

(C) How long one client stays with an agency

(D) None of the above

Q.11 – True or False: A small, one-person business selling pet grooming services likely has a high LCV.

(A) True

(B) False

Q.12 – Which of the following has the highest LCV?

(A) Kapowski Orthodontics

(B) Winfield Landscaping

(C) Apex Water Filters

Q.13 – How can you improve LCV?

(A) Upsell based on past client requests

(B) Limit the number of months you work with a client

(C) Lower your rate to compete with other agencies

(D) None of the above

Q.14 – Where is a dental office prospect in the Sales Funnel if they’re asking, “How can I acquire more patients?”

(A) Top

(B) Middle

(C) Bottom

(D) None of the above

Q.15 – Where is a dental office prospect in the Sales Funnel if they’re asking, “How can build links to my dental office’s website?”

(A) Top

(B) Middle

(C) Bottom

(D) None of the above

Q.16 – What can happen if you take a Bottom of Funnel approach with a Top of Funnel Lead?

(A) It can help the lead understand SEO

(B) It can establish trust with the prospect

(C) It can come off as salesy

(D) None of the above

Q.17 – What can happen if you take a Top of Funnel approach with a Middle of Funnel Lead?

(A) It can stall the process of moving the customer down the Sales Funnel

(B) It can establish trust with the prospect

(C) It can come off as salesy

(D) None of the above

Q.18 – True or False: A Buyer Persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers.

(A) True

(B) False

Q.19 – Why should you create buyer personas?

(A) Buyer personas don’t have significance in the prospecting process

(B) Customers receive them, and they help them better understand SEO principles

(C) Each type of customer is different, and buyer personas demonstrate that

(D) None of the above

Q.20 – True or False: Buyer personas do NOT segment out the “bad apples” from the rest of your contacts.

(A) True

(B) False

Q.21 – True or False: Interviewing current customers is a good way to build personas.

(A) True

(B) False

Q.22 – Which of the following teams within your organization would be a good resource on the different types of customers you serve?

(A) IT Team

(B) Sales Team

(C) Executive Team

(D) None of the above

Q.23 – Which of the following would NOT be included on a Buyer Persona?

(A) Communication preference

(B) Industry LCV

(C) Rank in Google

(D) None of the above

Q.24 – What is an “Objection” on a Buyer Persona?

(A) Why your agency wouldn’t sign with a customer

(B) Why a customer isn’t ranking in Google

(C) Why a customer would not sign with your agency

(D) None of the above

Q.25 – How many buyer personas should you create?

(A) Start with 1, and as you analyze, you’ll increase the number

(B) As many as possible

(C) 25

(D) None of the above

What Is Moz Academy The Fundamentals of SEO Client Prospecting Course And Exam?

The Fundamentals Of SEO Client Prospecting course from Moz Academy explains the definition of prospecting, Why it’s so essential before you approach a client, What happens to your sales funnel when prospecting is missing, What is Lifetime Customer Value (LCV), Why LCV matters, How to calculate LCV, The Client Sales Funnel, Where prospecting falls in the Sales Funnel, What are Buyer Personas, and How to create Buyer Personas for prospecting.

The first module provides an introduction to the Fundamentals Of SEO Client Prospecting. The second module explains the Who-What-Why of Client Prospecting, What is Client Prospecting, Who To Prospect For SEO, and Why Prospecting Is Essential. The third module explains What is Lifetime Customer Value, and How To Calculate Lifetime Customer Value.

The fourth module explains the Client Sales Funnel and Acquisition, and Sales Funnel Misalignment. The fifth module explains What Are Buyer Personas, and How To Create A Buyer Persona. The sixth module provides a Review of The Fundamentals of SEO Client Prospecting. The course contains 14 lessons and the total content time is around 41 minutes.

The Moz Academy The Fundamentals Of SEO Client Prospecting quiz tests you on the information provided in these lessons. You get a certificate if you are able to pass the exam. The exam contains 25 questions. The questions are Multiple Choice type. The passing score is 80%. If you fail in the exam then you can retry as many times as you want. The certificate is valid for a period of one year.

Course And Exam Requirements

Here are the requirements for the course:

(1) A computer or a Smartphone with an Active Internet Connection.

(2) A Moz account.

Course And Exam Modules

There are a total of 6 modules on which you are tested in this exam.

(1) Welcome to the Fundamentals of SEO Client Prospecting.

(2) The Who-What-Why of Client Prospecting.

(3) Lifetime Customer Value (LCV).

(4) The Client Sales Funnel

(5) Buyer Personas.

(6) Course Summary and Quiz

Features Of The Course And Exam

The key features of this course and exam are:

(1) Moz is one of the most well known SEO tools in the marketing industry so their courses are well researched and full of value.

(2) The videos are short and very easy to understand.

(3) You get an industry recognized certificate that you can use in your CV.

Conclusion

You can get all the answers to this exam right here on our website. We not only provide answers, but we also provide an in-depth explanation for these answers. You can also check out our answers to other Moz exams in our Moz Academy Client onboarding Quiz Answers page, Moz Academy Keyword Research Quiz Answers page, Moz Academy SEO Fundamentals Quiz Answers page, Moz Academy Page Optimization Answers page, Moz Academy Reporting On SEO Quiz Answers page, Moz Academy Backlink Basics Quiz Answers page, Moz Academy Technical SEO Site Final Exam Answers page, Moz Academy Local SEO Fundamentals Quiz Answers page, Moz Academy Backlink Audit And Removal Quiz Answers page, Moz Academy Prepare For The SEO Client Pitch Quiz Answers page, Moz Academy Finding Potential SEO Quiz Answers page, and Moz Academy Selling the Value of SEO Quiz Answers page.

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