Murphy is the owner of a user-focused organization called FusionTactics. Murphy wants to encourage cross-functional collaboration between the teams at FusionTactics. Which question is suitable to ask to encourage cross-functional collaboration between FusionTactics’s teams?

(A) Are the teams utilizing the latest features in Google Ads?

(B) Do web and app teams have aligned goals and strategies?

(C) How many offline interactions does it take to create a conversion?

(D) What percentage of the marketing budget can accurate metrics quantify?

Explanation

Cross-functional collaboration is when a group of people with different functional expertise come together to work on a goal or project.
Example – Marketing and Sales team collaborating on a particular project.

The most suitable question to ask in order to encourage cross-functional collaboration between FusionTactics’s teams is “Do web and app teams have aligned goals and strategies?”

The web team and the app team have two different functional expertise so if their goals and strategies are aligned for a particular project, it means that they have cross-functional collaboration.

Conclusion

This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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