Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

(A) Reaches users based on their lifestyles, interests, and passions.

(B) Shows ads to users based on a combination of declared and inferred data.

(C) Finds users that are similar to an original remarketing list.

(D) Connects him with audiences most interested in what he has to offer.


This question is a part of the Google Ads Display Certification Assessment exam. You can find all the answers for this exam in our Google Ads Display Certification Assessment Answers page.

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