Now it’s your turn. See if you can match each description with the supply option.

Supply from publishers with a direct Amazon integration – Amazon publisher services (APS)

Supply available on sites not owned or operated by Amazon – 3P exchange(s)

Supply that’s exclusive to the Amazon DSP and cannot be accessed from any other source – Amazon properties

Invitation-only marketplace that broaden advertisers’ access to third-party supply – Private marketplace (PMP)

Explanation

Amazon publisher services, or APS, offers supply from publishers with a direct Amazon integration. 

A third-party open exchange supply source offers supply available on sites not owned or operated by Amazon. 

Amazon properties offer supply that’s exclusive to the DSP and cannot be accessed from any other source. 

Private marketplaces, or PMPs, are invitation-only marketplaces that broaden advertisers’ access to third-party supply.

Conclusion

This question is a part of the Amazon DSP supply chapter from the Learn about Amazon DSP Supply and supply quality safeguards lesson unit. You can find all the answers asked in this exam on our Learn about Amazon DSP Supply and supply quality safeguards Answers page.

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