Now let’s see if you can accurately match each objective with the Amazon DSP benefit.

Achieve marketing goals by reaching Amazon shoppers at scale wherever they are: whether they are on or off Amazon – Comprehensive & unique supply

Rely on quality standards and brand safety – Brand safeguards

Optimize various levers of a campaign, including budgets, audiences, bids, frequency caps, and supply – Campaign creation and optimization

Leverage Amazon’s first-party insights based on billions of observed shopping patterns across the customer decision journey – Amazon audience solutions


This question is a part of The Amazon DSP chapter from the Introduction to the Amazon DSP lesson unit. You can find all the answers asked in this exam on our Introduction to the Amazon DSP Answers page.

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