Now that you have them in the correct order, which of these third-party ad network tags will Ad Manager exclude from the mediation chain due to its expected yield being lower than Ad Exchange?

(A) Blue ad network Dynamic CPM: $4.50

(B) Green ad network Default CPM: $3.50

(C) Red ad network Dynamic CPM: $3.00

(D) Ad Exchange Real-time CPM: $2.50

(E) Orange ad network Default CPM $2.00

Explanation

Since the Ad Exchange Real-time CPM is $2.50 and the Orange ad network Default CPM is $2.00, Ad Manager will exclude ‘Orange ad network Default CPM $2.00′ from the mediation chain due to its expected yield being lower than Ad Exchange.

Conclusion

This question is a part of the Check your Knowledge section of the “Get Started with Mediation in Ad Manager” lesson from the “Configure Mobile In-App Ads Using Ad Manager” unit which is part of the Drive Advertising Revenue with Google Ad Manager course.

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