Q.1 – “We want to find new target audiences — to find out who else is interested in our unique offering.” What’s his campaign goal?
(A) Build Awareness
(B) Influence consideration
Reason – You’re trying to build awareness if you aim to meet new people who will be interested in what your business offers.
Q.2 – “We want more of our customers to install our mobile app.” What’s her campaign goal?
(A) Drive action
(B) Create loyalty
Reason – You’re trying to drive action when you aim to get people to install your app.
Q.3 – “We want our ads to work harder, to really show consumers what our products can do for them.” What’s his campaign goal?
(A) Influence consideration
(B) Drive action
Reason – You’re trying to influence consideration when you want your ads to drive interaction and help customers evaluate a potential purchase.
This question is from the Make it Stick section of the “Define an optimal starting goal” lesson from the Optimize your Display & Video 360 campaign course.