OfficeKing is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?

(A) They’re published on 100% recycled materials.

(B) They use the consumer’s name throughout the ad.

(C) They encourage customers to call OfficeKing, rather than visit.

(D) They enable OfficeKing to measure store visits.

Conclusion

This question is a part of the Shopping Ads Certification Assessment exam. You can find all the answers to this exam in our Shopping Ads Certification Assessment Answers page.

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