Olga has several line items under her campaign. Two of the line items are underdelivering and not meeting performance goals, while two are high-performing. Which of the following is the recommended optimization strategy?

(A) Adjust frequency caps on the underdelivering/underperforming line items to serve more impressions

(B) Adjust frequency caps on the underdelivering/underperforming line items to serve less impressions

(C) Shift budget from the underperforming and underdelivering line items to higher performing line items that are scaling.

(D) Shift budget from high-performing line items to the underperforming/underdelivering line items.

Conclusion

This question is from the Amazon DSP Certification Assessment. You can find answers to all the questions asked in this exam on our Amazon DSP Certification Assessment Answers page.

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