Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?

Q.1 – He should focus on duplicating his successful offline marketing efforts to an online audience

(A) True

(B) False

Q.2 – He should sell at a cheaper price on the website to attract more customers

(A) True

(B) False

Q.3 – He should identify his various online and offline audiences, and how best to engage them

(A) True

(B) False

Q.4 – He should consider paid online advertising as the sole means of promoting his business online

(A) True

(B) False

Explanation

Offline marketing efforts cannot be duplicated while marketing online. You need to use different methods while promoting your business online. Selling at a cheaper price online will decrease his profit margins so it is not a feasible way of doing business. He has to create separate segments for online and offline audiences. He should use different marketing methods to engage them. Paid advertising isn’t the only way to promote his business, he can also use organic search as a source or he can even promote his business on Social Media for free.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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