Once integrated with Campaign Manager, Display & Video 360 or Search Ads 360, which types of conversions can be reported in the Conversions > Multi-Channel Funnels reports? (select three)

(A) Ecommerce transactions and Goals from Google Analytics

(B) Floodlight counters

(C) Floodlight sales

(D) Google Ads Conversions

Explanation

You can view all the Ecommerce transactions and Goals from your Google Analytics reports directly in the Conversions report of your Multi-Channel Funnels report. Floodlight Counters and Sales are only available for Google Platform Marketing which is Campaign Manager, Display & Video 360, and Search Ads 360. The Floodlight Counter tags count the number of times a user has visited your website after seeing or clicking your ad. The Floodlight Sales tags count the number of times a user has purchased your product from your website and the value of that product.

Conclusion

This question is a part of the Assessment 3 exam of Getting Started with Google Analytics 360. You can find all the answers to this exam in our Getting Started with Google Analytics 360 Assessment Answers page.

Leave a Comment

Share via
Copy link