(A) Start looking for strengths in your funnel
(B) Start looking for weaknesses in your funnel
(C) Select a marketing channel to focus on
(D) Create a Facebook audience
After quantifying the important metrics, the next step is to find weaknesses in your funnel. You have to analyze every stage of your marketing funnel and find the weak spots in them. If you want to develop a growth mindset then, you should consider all the five stages of the funnel which are Awareness, Interest, Desire, Action, and Loyalty. You have to check thoroughly if there is anything lacking in any of the five stages of your funnel.
This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.