Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

(A) Incorporate it within marketing materials across all channels to help raise customer awareness

(B) Create an email campaign letting your customers know why you are unique

(C) Film a video explaining your unique selling point and send it to employees

(D) Create a press release and distribute it through your channels


You can use your USP as a long-term online strategy by incorporating it within all your marketing materials across all channels including Content Marketing, Email Marketing, Social Media Marketing, and others. This will allow you to share your USP to every possible customer through all marketing channels and increase customer awareness.


This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.

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