One of your brand awareness campaigns is underperforming. Which of the following actions should you consider based on the recommendations given in this course?

(A) Add new keywords.

(B) Increase the budget on the underperforming campaign.

(C) Shift budget from the underperforming campaign to higher-performing campaigns.

(D) Remove high-performing ASINs.


You should consider adding new keywords, adding (not removing) quality ASINs, or shifting your budget to higher-performing campaigns.


This question is a part of the Bids chapter from the Optimize your Sponsored ads campaign lesson unit. You can find all the answers asked in this exam on our Optimize your Sponsored ads campaign Answers page.

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