Optimize bids and creatives Assessment Answers 2020

Before you get to the answers below here are some facts about the exam.

Exam Name – Optimize bids and creatives Assessment.

Total Questions and Passing Score – 13 Questions and Passing Score is 80%

Exam URL – https://skillshop.exceedlms.com/student/path/2855-optimize-bids-and-creatives

Q.1 – You’re about ready to finalize your Preferred Deal, but need to work with your demand-side platform to supplement information from the bid request. To ensure your bid isn’t rejected, you’ll need to provide information about your publisher’s URL, such as disallowed landing URLs, disallowed product categories, and allowed languages. Where can this information be found?

(A) Publisher settings file

(B) Deal ID

(C) Snippet status report

(D) Client Access API

Q.2 – You trafficked an ad that was rejected due to creative issues. What’s a reason it might have been rejected?

(A) The destination URL does not lead to a parked domain.

(B) The initial download is under 100k.

(C) The creative is animated, but remains static after 10 seconds.

(D) The creative makes use of Flash cookies.

Q.3 – Alicia is purchasing ad inventory for a major holiday campaign. Since she’s under pressure to complete her task in time, she needs to quickly find out why her bid responses were filtered. What tool can she use to discover this information?

(A) Query Tool

(B) DoubleClick Creative Solutions

(C) DoubleClick Creative Recommendation Tool

(D) RTB Breakout

Q.4 – You are concerned about the potential of purchasing counterfeit inventory. How does ads.txt help you avoid this problem?

(A) Publishers and distributors must publicly declare the companies they authorize to sell their digital inventory.

(B) Ads.txt provides publishers and distributors with a verification code that is listed as part of the auction invite. This code verifies that the publisher or distributor is approved to sell inventory.

(C) Publishers and distributors are required to register with ads.txt and submit documentation of their eligibility to sell digital inventory.

(D) Ads.txt conducts searches of each publisher and distributor to see if they have any past history of fraudulent inventory.

Q.5 – You’ve decided to create an offer to describe the type of inventory you’re seeking. You’re looking for inventory from any publisher who has access to Preferred Deals in Ad Exchange. What type of offer is this?

(A) Open offer

(B) Preferred Exchange offer

(C) Programmatic Guaranteed offer

(D) Direct offer

Q.6 – You’re looking to do a Programmatic Guaranteed deal on Ad Exchange Marketplace. Which action must you take to execute your campaign?

(A) You must upload creative to your demand-side platform and not send ad tags to the publisher.

(B) You must manage separate invoices for each publisher you’ve agreed to a deal with.

(C) You must sign deal terms for every change in the campaign.

(D) You must choose from a different set of inventory than you would through traditional reservation buys.

Q.7 – Bid responses on Ad Exchange are screened at which point in the process?

(A) Bid responses are only filtered if the maximum cost per thousand impressions (CPM) is above the required threshold.

(B) After the auction is complete and only if the auction is lost

(C) After the auction is complete and only if the auction is won

(D) Before bid responses enter the auction

Q.8 – What type of transaction and/or auction occurs when a seller invites a buyer to participate?

(A) Programmatic Guaranteed deal

(B) Invite-only Auction

(C) Preferred Deal or Private Auction

(D) Open Auction

Q.9 – Using RTB Breakout, you determine that the biggest reason your bid responses were filtered was due to the clickthrough URL being too short. What additional information can you gain by investigating your “Filtered bids”?

(A) A recommendation for the best tool to correct the rejection

(B) The creative IDs and total bids filtered

(C) A list of guaranteed deals that will potentially accept your clickthrough URL

(D) The clickthrough URL you should use instead

Q.10 – What must be set up in your demand-side platform’s pretargeting to properly integrate and execute Programmatic Guaranteed deals with Ad Exchange?

(A) To always include Guaranteed deals

(B) To respond to only the first ad size in a bid request

(C) To require fewer callouts than ad requests

(D) To never bid on Programmatic Guaranteed callouts

Q.11 – Now that Brianne has worked with her demand-side platform to resolve some of the issues causing her bids to be filtered, she’d like to report on the performance of a new campaign she just launched. Which tool can she use to do this?

(A) Query Tool

(B) Google Web Designer

(C) A third-party ad verification service

(D) DoubleClick Creative Recommendation Tool

Q.12 – A creative was excluded during the publisher review stage of the filtering process. What could have been a reason for this?

(A) The product category URL is excluded.

(B) The bid amount is lower than the publisher’s requirements.

(C) The incorrect use of bid response protocol.

(D) The maximum cost per thousand impressions (CPM) is 0 or negative.

Q.13 – Once Derek’s demand-side platform has submitted their bids, what is one tool they can use to get more details on the creative approval status?

(A) Impression query

(B) Auction report

(C) Snippet status report

(D) Creative (REST) API

Q.14 – You’ve been invited to submit a bid through a Private Auction and would like to participate. What do you set the deal ID to so you will limit your bid to that deal only?

(A) deal_id = 1234

(B) deal_id = <deal_id>

(C) deal_id not set

(D) deal_id = 1

Q.15 – For a Programmatic Guaranteed deal with a cost-per-day (CPD) budget, what occurs when you purchase more impressions than the minimum?

(A) You’ll be charged more than the CPD daily rate.

(B) Your deal will be cancelled.

(C) You won’t be charged.

(D) You’ll be charged the CPD daily rate.

Q.16 – Your bid response is filtered due to the ad category of your advertiser. This is an example of what type of rejection?

(A) Publisher-filtered

(B) Content-filtered

(C) Google-filtered

(D) Auction-filtered

What is Optimize bids and creatives Assessment?

This exam is conducted by Google via Skillshop which tests the understanding of how to optimize your ad creatives, how to avoid bid filtering, what is response filtering and how to reduce it, how to get programmatic and preferred deals.

This course has four units. The first unit is Understand and avoid bid filtering, the second unit is Reduce bid response filtering, the third unit is Get Programmatic Guaranteed deals right, and the fourth unit is Get Preferred deals right.

The exam consists of a total of 13 questions and you have unlimited time to complete the exam. The certificate is valid for a period of 12 months and if you fail in your first try then you can retake the exam after 24 hours.

Conclusion

This article provides all the answers with detailed explanation so that you don’t just get the correct answers but you actually understand the reason behind the answers. You can check the answers to all other Authorized Buyers exams in our Ad Exchange API Basics Assessment Answers page, Ad Exchange Brand Controls Basics Assessment Answers page, Doubleclick Ad Exchange Assessment Answers page, and Programmatic and Ad Exchange Assessment Answers page.