Before you get to the answers below here are some facts about the exam.
Exam Name – Optimize bids and creatives Assessment.
Total Questions and Passing Score – 13 Questions and Passing Score is 80%
Exam URL – https://skillshop.exceedlms.com/student/path/2855-optimize-bids-and-creatives
(A) Publisher settings file
(B) Deal ID
(C) Snippet status report
(D) Client Access API
(A) The destination URL does not lead to a parked domain.
(B) The initial download is under 100k.
(C) The creative is animated, but remains static after 10 seconds.
(D) The creative makes use of Flash cookies.
(A) Query Tool
(B) DoubleClick Creative Solutions
(C) DoubleClick Creative Recommendation Tool
(D) RTB Breakout
(A) Publishers and distributors must publicly declare the companies they authorize to sell their digital inventory.
(B) Ads.txt provides publishers and distributors with a verification code that is listed as part of the auction invite. This code verifies that the publisher or distributor is approved to sell inventory.
(C) Publishers and distributors are required to register with ads.txt and submit documentation of their eligibility to sell digital inventory.
(D) Ads.txt conducts searches of each publisher and distributor to see if they have any past history of fraudulent inventory.
(A) Open offer
(B) Preferred Exchange offer
(C) Programmatic Guaranteed offer
(D) Direct offer
(A) You must upload creative to your demand-side platform and not send ad tags to the publisher.
(B) You must manage separate invoices for each publisher you’ve agreed to a deal with.
(C) You must sign deal terms for every change in the campaign.
(D) You must choose from a different set of inventory than you would through traditional reservation buys.
Q.7 – Bid responses on Ad Exchange are screened at which point in the process?
(A) Bid responses are only filtered if the maximum cost per thousand impressions (CPM) is above the required threshold.
(B) After the auction is complete and only if the auction is lost
(C) After the auction is complete and only if the auction is won
(D) Before bid responses enter the auction
Q.8 – What type of transaction and/or auction occurs when a seller invites a buyer to participate?
(A) Programmatic Guaranteed deal
(B) Invite-only Auction
(C) Preferred Deal or Private Auction
(D) Open Auction
(A) A recommendation for the best tool to correct the rejection
(B) The creative IDs and total bids filtered
(C) A list of guaranteed deals that will potentially accept your clickthrough URL
(D) The clickthrough URL you should use instead
(A) To always include Guaranteed deals
(B) To respond to only the first ad size in a bid request
(C) To require fewer callouts than ad requests
(D) To never bid on Programmatic Guaranteed callouts
(A) Query Tool
(B) Google Web Designer
(C) A third-party ad verification service
(D) DoubleClick Creative Recommendation Tool
(A) The product category URL is excluded.
(B) The bid amount is lower than the publisher’s requirements.
(C) The incorrect use of bid response protocol.
(D) The maximum cost per thousand impressions (CPM) is 0 or negative.
(A) Impression query
(B) Auction report
(C) Snippet status report
(D) Creative (REST) API
(A) deal_id = 1234
(B) deal_id = <deal_id>
(C) deal_id not set
(D) deal_id = 1
(A) You’ll be charged more than the CPD daily rate.
(B) Your deal will be cancelled.
(C) You won’t be charged.
(D) You’ll be charged the CPD daily rate.
(A) Publisher-filtered
(B) Content-filtered
(C) Google-filtered
(D) Auction-filtered
What is Optimize bids and creatives Assessment?
This exam is conducted by Google via Skillshop which tests the understanding of how to optimize your ad creatives, how to avoid bid filtering, what is response filtering and how to reduce it, how to get programmatic and preferred deals.
This course has four units. The first unit is Understand and avoid bid filtering, the second unit is Reduce bid response filtering, the third unit is Get Programmatic Guaranteed deals right, and the fourth unit is Get Preferred deals right.
The exam consists of a total of 13 questions and you have unlimited time to complete the exam. The certificate is valid for a period of 12 months and if you fail in your first try then you can retake the exam after 24 hours.
Conclusion
This article provides all the answers with detailed explanation so that you don’t just get the correct answers but you actually understand the reason behind the answers. You can check the answers to all other Authorized Buyers exams in our Ad Exchange API Basics Assessment Answers page, Ad Exchange Brand Controls Basics Assessment Answers page, Doubleclick Ad Exchange Assessment Answers page, and Programmatic and Ad Exchange Assessment Answers page.