Before you get to the answers below here are some facts about the exam.
Exam Name – Optimize Performance in DoubleClick Search Assessment.
Time Limit and Format – There is no time limit and the format is Multiple Choice.
Total Questions and Passing Score – 15 Questions and the Passing score is 100%
Q.1 – Which of the below is a benefit of DoubleClick Search Budget Management?
(A) The ability to see which geographic region has the highest ROI
(B) The ability to see aggregate budget performance across an entire account
(C) The ability to modify bid strategies based on conversion data
(D) The ability to create weighted goals for the entire account
(A) Increase daily budget for high-performing keywords
(B) Create a bid strategy with custom Floodlight variable data as a weighted goal
(C) Create a display remarketing strategy using both sticker and ski customers
(D) Create a new campaign with adaptive geo-targeting for cold regions
(A) Run a budget report and check actual versus forecasted spend
(B) Budget Management tab
(C) Health panel overview
(D) Pull a report and include cost per action (CPA), cost per click (CPC)
(A) Add budget for landing page tests to increase conversions
(B) Compare conversion data across three different attribution models
(C) Use third-party targeting for promotions
(D) Review the health panel overview and cross-reference performance reports
(A) Organize campaigns into budget groups based on geographic region
(B) Organize campaigns with the same advertising focus into budget groups
(C) Group all campaigns into a single budget group for better spend optimization
(D) Organize campaigns into budget groups broken out by each week
(A) Remarketing lists for search ads (RLSA)
(B) Programmatic remarketing
(C) Portfolio bidding
(D) Display remarketing from search
(A) Adaptive geo-targeting
(B) Remarketing lists for search ads (RLSA)
(C) Portfolio geo-bidding
(D) Health panel geo tab
(A) Test as many different versions of their ad copy as possible
(B) Limit the number of versions they test
(C) Include both landing page and ad copy tests for efficiency
(D) Keep the ad copy as generic as possible
(A) Performance reports
(B) Business data
(C) Custom attribution modeling
(D) Offline data
(A) Portfolio bidding
(B) Forecasting
(C) Attribution modeling
(D) Bid strategy health
(A) Sitelink and location
(B) Location
(C) Callout and location
(D) Callout and sitelink
(A) Time Decay
(B) Last click
(C) Position based
(D) Assists
(A) Upload offline conversion data only if conversions have occurred
(B) Upload offline conversion data files in the order conversions occurred
(C) Upload offline conversion data once a month
(D) Upload offline conversion data in its original formatting
(A) The CPA is much higher than optimum CPA historically.
(B) DoubleClick thinks there is insufficient budget for the ROI goal.
(C) DoubleClick has a calibration period following significant CPA changes.
(D) DoubleClick detects there’s an insufficient conversion volume to determine optimum CPA.
Q.15 – Which attribution model uses Floodlight data from both converting and non-converting users?
(A) Custom
(B) Data-driven
(C) Path Length
(D) Top Conversion Paths
(A) Test as many landing pages as possible to keep the testing period short
(B) Keep the content on the landing pages unchanged
(C) Test the landing pages in every one of their ads for consistency
(D) Keep the landing pages as generic as possible
(A) Linear
(B) Time Decay
(C) Last click
(D) Position based
Q.18 – How does the position-based attribution model assign conversion credit?
(A) Majority of credit is given to the first interaction, with remaining credit given to other interactions
(B) Majority of credit is split across click interactions, with remaining credit given to any impressions
(C) Majority of credit is split between the first and last interactions, with remaining credit given to other interactions
(D) All credit goes to the last click
Q.19 – James wants to see a full list of bid strategies and the health status of each. How can he do this?
(A) Budget Management tab
(B) View the Health panel overview
(C) Pull a report and check for cost per action (CPA) across strategies
(D) Add a filter for bid strategy health status on the bid strategy summary page
(A) Attribution modeling
(B) Portfolio bidding
(C) Forecasting
(D) Bid strategy health
(A) Enable A/B testing of DinoWorld landing pages to manage spend during seasonal fluctuations
(B) Customize the spend allocations to provide more spend during popular events at DinoWorld Theme Park
(C) Create duplicate DinoWorld keywords to run as a control group
(D) Remove 10 percent of spend from each DinoWorld budget group to account for seasonal fluctuations
(A) Look for patterns across reports
(B) Look at historical data — that always forecasts future performance
(C) Review the health panel overview
(D) Hire an analyst
(A) Enable adaptive geo-targeting
(B) Lower the cost per action
(C) Create a new budget group
(D) Pause one of the campaigns
Q.24 – What is a benefit of portfolio bid strategies?
(A) They split conversion credit across all interactions to provide better insights.
(B) They manage geo-targeting across the portfolio of campaigns to reach the target.
(C) They find the best-performing geographic areas and adjust bids to reach the target.
(D) They manage bids on keywords across the portfolio to reach the target.
Q.25 – What is one benefit of using the sitelink extension?
(A) Dynamic landing pages can be used.
(B) Users will be directed to a more relevant landing page right away.
(C) Sitelinks are a good way to test landing pages.
(D) Bids can be adjusted based on the sitelink.
(A) Remarketing lists for search ads (RLSA)
(B) Programmatic remarketing
(C) Portfolio bidding
(D) Adaptive geo-targeting
About Optimize Performance in DoubleClick Search Assessment
This assessment is conducted by Google via the Skillshop platform. This assessment tests your understanding of optimizing Search Ads 360 campaigns. You are tested on skills like optimizing Search Ads 360 ad content, engaging customers with targeted ads, picking Search Ads 360 attribution models, optimizing with holistic insights, detecting common optimization issues, implementing bid strategy best practices, and managing budgets of Search Ads 360 campaigns.
This Assessment contains a total of 15 questions and there’s no time limit. You cannot edit and review questions that you’ve already answered. If you fail in your first try then you can retake the exam after 24 hours.
Conclusion
The above post gives you all the answers to the Optimize Performance in DoubleClick Search Assessment exam. If you want the answers to other Search Ads exams then, visit our Search Ads 360 Certification exam Answers page and Google Ads Search Certification Assessment Answers page. You should also check out our answers to other Search Ads exams like DoubleClick Search Campaign Management Assessment, and Search Ads 360 Basics Assessment.