Optimize Performance in DoubleClick Search Assessment Answers 2020

Before you get to the answers below here are some facts about the exam.

Exam Name – Optimize Performance in DoubleClick Search Assessment.

Time Limit and Format – There is no time limit and the format is Multiple Choice.

Total Questions and Passing Score – 15 Questions and the Passing score is 100%

Q.1 – Which of the below is a benefit of DoubleClick Search Budget Management?

(A) The ability to see which geographic region has the highest ROI

(B) The ability to see aggregate budget performance across an entire account

(C) The ability to modify bid strategies based on conversion data

(D) The ability to create weighted goals for the entire account

Q.2 – Bert wants to make sure his bid strategies aren’t optimizing for $3 sticker purchases instead of the $500 skis. How can he set this up in DoubleClick Search?

(A) Increase daily budget for high-performing keywords

(B) Create a bid strategy with custom Floodlight variable data as a weighted goal

(C) Create a display remarketing strategy using both sticker and ski customers

(D) Create a new campaign with adaptive geo-targeting for cold regions

Q.3 – Betsy wants to make sure there aren’t any glaring issues with one of her bid strategies. Where can she get a quick glimpse of the status in DoubleClick Search?

(A) Run a budget report and check actual versus forecasted spend

(B) Budget Management tab

(C) Health panel overview

(D) Pull a report and include cost per action (CPA), cost per click (CPC)

Q.4 – Suzanne has run all the reports she can think of, but she wants to make sure she’s not missing anything. What’s one method she can use to find parts of her campaign strategy that are under-credited?

(A) Add budget for landing page tests to increase conversions

(B) Compare conversion data across three different attribution models

(C) Use third-party targeting for promotions

(D) Review the health panel overview and cross-reference performance reports

Q.5 – Debbie is excited to plan budgets directly in DoubleClick Search. What is a best practice to help her get started?

(A) Organize campaigns into budget groups based on geographic region

(B) Organize campaigns with the same advertising focus into budget groups

(C) Group all campaigns into a single budget group for better spend optimization

(D) Organize campaigns into budget groups broken out by each week

Q.6 – Yazmin wants to target display ads to snowboarders and skiers who have clicked on Ultimate SnowShoes search ads. What’s one way she can do that in DoubleClick Search?

(A) Remarketing lists for search ads (RLSA)

(B) Programmatic remarketing

(C) Portfolio bidding

(D) Display remarketing from search

Q.7 – Mario has a tight budget for his campaign and wants to make sure his targeting is set up to get him the best ROI possible. What feature can Mario set up in DoubleClick Search to automatically detect high-performing geographic areas?

(A) Adaptive geo-targeting

(B) Remarketing lists for search ads (RLSA)

(C) Portfolio geo-bidding

(D) Health panel geo tab

Q.8 – Ultimate SnowShoes wants to improve their conversion rate for the Winter Warehouse sale. What is a best practice for Ultimate SnowShoes while they’re testing ad copy?

(A) Test as many different versions of their ad copy as possible

(B) Limit the number of versions they test

(C) Include both landing page and ad copy tests for efficiency

(D) Keep the ad copy as generic as possible

Q.9 – Sometimes campaign structure doesn’t match reporting needs. What can you use to create reports that reflect your lines of business, irrespective of the campaign structure?

(A) Performance reports

(B) Business data

(C) Custom attribution modeling

(D) Offline data

Q.10 – Bob wants to see the trade-off between cost and conversion volume by experimenting with different adjustments to his cost per action (CPA), without risking budget to do so. What feature in DoubleClick Search could help Bob experiment?

(A) Portfolio bidding

(B) Forecasting

(C) Attribution modeling

(D) Bid strategy health

Q.11 – Bean Coffee is keeping their coffee shops open late near college campuses. They want students searching for a late-night study spot to see that a Bean Coffee location near them is still open. Which extensions should they use?

(A) Sitelink and location

(B) Location

(C) Callout and location

(D) Callout and sitelink

Q.12 – Alan wants to see conversion credit equally divided across every click, except for the click that occurred just prior to the user converting. Which attribution model would he use?

(A) Time Decay

(B) Last click

(C) Position based

(D) Assists

Q.13 – Surf-N-Board sells a lot of boards in-store and they want to make sure their offline data is taken into account for optimization efforts. What’s a best practice for working with offline data?

(A) Upload offline conversion data only if conversions have occurred

(B) Upload offline conversion data files in the order conversions occurred

(C) Upload offline conversion data once a month

(D) Upload offline conversion data in its original formatting

Q.14 – Jane is making adjustments to her cost per action (CPA) target every day and is frustrated that DoubleClick Search seems to always be calibrating. Why does this keep happening to Jane?

(A) The CPA is much higher than optimum CPA historically.

(B) DoubleClick thinks there is insufficient budget for the ROI goal.

(C) DoubleClick has a calibration period following significant CPA changes.

(D) DoubleClick detects there’s an insufficient conversion volume to determine optimum CPA.

Q.15 – Which attribution model uses Floodlight data from both converting and non-converting users?

(A) Custom

(B) Data-driven

(C) Path Length

(D) Top Conversion Paths

Q.16 – SuperCoolKicks wants to see which landing page experience is best for users who have clicked the Cool Kicks sneaker ads. What best practice should they follow while they’re running this test?

(A) Test as many landing pages as possible to keep the testing period short

(B) Keep the content on the landing pages unchanged

(C) Test the landing pages in every one of their ads for consistency

(D) Keep the landing pages as generic as possible

Q.17 – Knowing that DinoWorld park tickets tend to have a long conversion funnel, Johanna wants to give equal credit to every click that kept the user’s interest prior to purchasing tickets. Which model would she use to see credit assigned in this way?

(A) Linear

(B) Time Decay

(C) Last click

(D) Position based

Q.18 – How does the position-based attribution model assign conversion credit?

(A) Majority of credit is given to the first interaction, with remaining credit given to other interactions

(B) Majority of credit is split across click interactions, with remaining credit given to any impressions

(C) Majority of credit is split between the first and last interactions, with remaining credit given to other interactions

(D) All credit goes to the last click

Q.19 – James wants to see a full list of bid strategies and the health status of each. How can he do this?

(A) Budget Management tab

(B) View the Health panel overview

(C) Pull a report and check for cost per action (CPA) across strategies

(D) Add a filter for bid strategy health status on the bid strategy summary page

Q.20 – Lucy wants to get an idea of how her bid strategy would perform with a 10 percent increase of weekly spend, without risking her budget. What feature in DoubleClick Search could help Lucy out?

(A) Attribution modeling

(B) Portfolio bidding

(C) Forecasting

(D) Bid strategy health

Q.21 – Once budget plans are set in Budget Management, what is a best practice for allocating spend to meet DinoWorld Theme Park’s business needs?

(A) Enable A/B testing of DinoWorld landing pages to manage spend during seasonal fluctuations

(B) Customize the spend allocations to provide more spend during popular events at DinoWorld Theme Park

(C) Create duplicate DinoWorld keywords to run as a control group

(D) Remove 10 percent of spend from each DinoWorld budget group to account for seasonal fluctuations

Q.22 – Matt has run so many reports he’s having trouble figuring out what to pay attention to and what steps to take. What best practice could you give Matt?

(A) Look for patterns across reports

(B) Look at historical data — that always forecasts future performance

(C) Review the health panel overview

(D) Hire an analyst

Q.23 – Jules got an alert that two campaigns are hitting the daily budget cap, limiting performance towards his ROI target. He believes that increasing the budget will drive more conversions, but he doesn’t have budget to spare. What’s one other option?

(A) Enable adaptive geo-targeting

(B) Lower the cost per action

(C) Create a new budget group

(D) Pause one of the campaigns

Q.24 – What is a benefit of portfolio bid strategies?

(A) They split conversion credit across all interactions to provide better insights.

(B) They manage geo-targeting across the portfolio of campaigns to reach the target.

(C) They find the best-performing geographic areas and adjust bids to reach the target.

(D) They manage bids on keywords across the portfolio to reach the target.

Q.25 – What is one benefit of using the sitelink extension?

(A) Dynamic landing pages can be used.

(B) Users will be directed to a more relevant landing page right away.

(C) Sitelinks are a good way to test landing pages.

(D) Bids can be adjusted based on the sitelink.

Q.26 – Jerry wants DoubleClick to automatically adjust keyword bids based on the dollar value of Ultimate SnowShoes products that users have researched. What feature allows him to do this?

(A) Remarketing lists for search ads (RLSA)

(B) Programmatic remarketing

(C) Portfolio bidding

(D) Adaptive geo-targeting

About Optimize Performance in DoubleClick Search Assessment

This assessment is conducted by Google via the Skillshop platform. This assessment tests your understanding of optimizing Search Ads 360 campaigns. You are tested on skills like optimizing Search Ads 360 ad content, engaging customers with targeted ads, picking Search Ads 360 attribution models, optimizing with holistic insights, detecting common optimization issues, implementing bid strategy best practices, and managing budgets of Search Ads 360 campaigns.

This Assessment contains a total of 15 questions and there’s no time limit. You cannot edit and review questions that you’ve already answered. If you fail in your first try then you can retake the exam after 24 hours.

Conclusion

The above post gives you all the answers to the Optimize Performance in DoubleClick Search Assessment exam. If you want the answers to other Search Ads exams then, visit our Search Ads 360 Certification exam Answers page and Google Ads Search Certification Assessment Answers page. You should also check out our answers to other Search Ads exams like DoubleClick Search Campaign Management Assessment, and Search Ads 360 Basics Assessment.