Organizations should have a Crisis Management Plan for social media. This plan should identify the keywords, hashtags, etc. that should be continually monitored, to proactively identify external issues before they spiral into a crisis. This component of a Crisis Management Plan is referred to as a _________.

(A) Social Surveillance Best Practices

(B) Social Search Streams

(C) Social Media Monitoring Strategy

(D) Brand Awareness

(E) Social Media Listening Techniques

Explanation

Social Media Monitoring Strategy is used to identify the keywords, hashtags, etc. that should be continually monitored in case of a crisis. Social Media Monitoring Strategy is a component of a Crisis Management Plan that Organizations should have in case of a crisis.

Conclusion

This question is a part of the Hootsuite Social Marketing Certification Exam. You can find 100% correct answers to all the questions asked in this exam on our Hootsuite Social Marketing Certification Exam Answers page.

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