The correct order of to set up an effective customer match strategy is
(1) Segment a customer list, based on a desired marketing action.
(2) Upload the list to Google Ads.
(3) Translate the list into an audience list and make it available for targeting.
(4) Customize your creatives with special offers or incentives that are specific to this audience.
This question is a part of the Google Ads Search Certification exam. You can find answers to all the questions asked in this exam in our Google Ads Search Certification Exam Answers page.