Otis is the marketer for his company’s web site, ClassicRock.com. The company sells pre-nineties music through the site. Several family members have commented that the site is difficult to use. Otis thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Otis focus on? Select the best answers.

(A) Imagery

(B) Navigation

(C) Specialization

(D) Landing pages

(E) Analytics


The user experience for a website can be improved by focusing on two things – Simple and easy website Navigation and Relevant landing pages.

A website should be easy to navigate with links to important pages. Landing pages have some form of an escape hatch which makes it easier for users to navigate off the landing page.

A relevant landing page should answer the user’s search query directly without having to search for it on other websites. The landing page should load quickly and should be optimized for mobile devices.

Focusing on website navigation and landing page experience can improve the user experience of the website and improve conversion rate.


This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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