Overter is a financial services company that does not sell products or services on Amazon. They are running a campaign on Amazon promoting a new credit card, where the ad directs users to an enrollment page off of Amazon. What type of campaign is this?

(A) Link out campaign

(B) Link in campaign

Explanation

A Link out campaign directs users to an enrollment page off of Amazon whereas a Link in campaign directs users to a page inside Amazon.

Conclusion

This question is from the Amazon DSP Certification Assessment. You can find answers to all the questions asked in this exam on our Amazon DSP Certification Assessment Answers page.

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