(A) Geographic sales metrics (B) Market basket analysis (C) Retail insights (D) Traffic diagnostics Explanation Geographic Sales metrics are used to identify revenue trends by state, province, and zip code …

Read moreRaphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of ARA Premium would be most useful for him to review?

(A) Amazon Retail Analytics (ARA Basics) (B) A+ Content Manager (C) Advertising console (D) Business advisor Explanation The Amazon Retail Analytics (ARA Basics) provides details about the inventory data and …

Read moreMaria works at an advertising agency that represents a Vendor Central user. Which tool can she access to view the client’s inventory data and catalog quality?

(A) A+ enhanced marketing content (B) Advertising (C) Merchandising Explanation The Advertising section allows you to run Sponsored ads. You can create a Sponsored Brands campaign or a Sponsored Products …

Read moreWhich of the following allows vendors to run sponsored ads that appear on Amazon product detail pages and within shopping results?

(A) Sellers can view reports such as payments and tax reports. (B) Sellers can view their ratings based on inputs such as customer feedback and claims. (C) Sellers can see …

Read moreHow could a Seller Central user benefit from the information found under the Performance section of the navigation bar?

(A) If they have budget for a monthly subscription fee. (B) How many items they will sell each month. (C) How many categories they plan to list products in. (D) …

Read moreWhat factors should be considered by a seller when selecting a selling plan in Seller Central? Select All Correct Responses.

(A) False (B) True Explanation This statement is false. The clients have to open their Seller Central accounts on their own and Advertising agency employees cannot create Seller Central accounts …

Read moreTrue or false? Advertising agency employees can create Seller Central accounts on behalf of their clients.

(A) A seller leveraging Merchant Fulfilled Network (B) A vendor leveraging Amazon retail (C) A seller leveraging Fulfillment by Amazon (D) A vendor leveraging Fulfillment by Amazon Explanation Amazon Sellers …

Read moreAlecia is selling her products on Amazon, using her own resources to fulfill orders. Which of the following best describes Alecia?

(A) A bedding company used the alternative purchase report to see the effectiveness of their localized ad campaign. (B) A home manufacturer used the alternative purchase report to learn shoppers …

Read moreWhich of the following examples best articulates the use of an alternative purchase report?

(A) Amazon seller using Fulfillment by Amazon (B) Amazon vendor following a retail model (C) Amazon seller using Merchant Fulfilled Network Explanation If a seller is using Fulfillment by Amazon(FBA) …

Read moreMoriah is a Seller Central user utilizing Amazon’s fulfillment centers to pack and ship their products to customers. Which best describes Moriah?

(A) Retail insights (B) Traffic diagnostics (C) Geographic sales metrics (D) Market basket analysis Explanation Market basket analysis is used to determine other products that are commonly purchased with your …

Read moreEduardo is an advertiser at a major consumer packaged goods company. He is looking to run a cross-promotional campaign to promote products that are frequently purchased together. Which part of ARA Premium would be most useful for him to review to best understand these trends for his brand?