What are benefits of observing which Amazon audiences are reached by your non-Amazon ads? Select all that apply. Select All Correct Responses.

(A) Test and learn; discover new audiences to reach. (B) Create retargeting audiences within Amazon Attribution (C) Validate assumptions about your targeted audiences. Confirm you are reaching your intended audiences. …

Read moreWhat are benefits of observing which Amazon audiences are reached by your non-Amazon ads? Select all that apply. Select All Correct Responses.

Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

(A) Detail page views, Detail Page view rate, Add to carts, Add to cart rate (B) Total DPVs, Total DPVR, Total Add to carts, Total ATCR (C) Click-through rate (D) …

Read moreMarta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?

(A) Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR. (B) None of the above. (C) Focus on …

Read moreSri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?

Copy link
Powered by Social Snap