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When creating a presentation based on lots of data, what principle should you bear in mind?

June 26, 2020June 18, 2020 by Anirban

(A) Show all the information available, to give your audience as much context as possible (B) Tailor your approach to your audience in order to tell a better story (C) …

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How do you handle data in analytics to gain greater insights into our audience’s behaviour?

June 26, 2020June 18, 2020 by Anirban

(A) Partition (B) Sample (C) Segment (D) Extract Explanation In analytics, you can create Segments to gain greater insights into your audience’s behaviour. For example – You can create a …

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What is the benefit of using digital data?

June 26, 2020June 18, 2020 by Anirban

(A) It can help you make informed decisions and improve online performance (B) Digital data is always 100% accurate (C) Digital data allows you to save money on offline analytics …

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When using analytics programmes on your website, which of these do not fall under the category of a metric?

June 26, 2020June 18, 2020 by Anirban

(A) Browser users use to access your site (B) Unique visitors to your site (C) Time users spend on your site (D) Number of pages viewed per visit Explanation In …

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In the world of analytics, the time the user spent on your site is considered which type of data?

June 26, 2020June 18, 2020 by Anirban

(A) Conversion (B) Clocking (C) Metric (D) Dimension Explanation In Google Analytics, the time spent on site is called a metric which is a unit of information that tells you …

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Which of these is not a benefit for businesses using fully integrated e-commerce platforms?

June 26, 2020June 18, 2020 by Anirban

(A) Stock control (B) Integrated invoicing (C) The ability to track shipping (D) Automated complaints process system Explanation Fully Integrated e-commerce platforms provide stock control and show your current inventory. …

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When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?

June 25, 2020June 18, 2020 by Anirban

(A) Use images direct from the internet to ensure accurate file size (B) Use images direct from the original manufacturer (C) Ensure images are of a high quality (D) Use …

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Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?

May 27, 2021June 18, 2020 by Anirban

(A) Price (B) Hierarchical (C) A constantly changing (D) Alphabetical Explanation You should always set up the layout of your product pages in hierarchical order with the most important product …

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Analytics can help optimise your website for which of the following?

June 25, 2020June 18, 2020 by Anirban

(A) For different devices, navigation & search (B) For different devices & social media profiles (C) For email templates & social media profiles (D) For navigation, search & video campaigns …

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If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?

June 25, 2020June 18, 2020 by Anirban

(A) SEM advertising (B) Social advertising (C) Retargeting (D) Email campaigns Explanation Retargeting the customer with your product ads on Search engines (SEM advertising) and Social Media (Social advertising) is …

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