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When trying to increase the product sales on your website, one way to achieve this is to_________?

May 26, 2021June 18, 2020 by Anirban

(A) Send multiple follow up emails once a purchase has been made (B) Show them remarketing ads with a variety of products (C) Provide the customer with relevant suggested purchases …

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When looking to introduce e-commerce functions to your website, which of the following would be the best first step?

May 17, 2021June 18, 2020 by Anirban

(A) Build an online store with an integrated payment system (B) Set up a web-based money transfer software like PayPal (C) Invest in a new website platform (D) Use other platforms such …

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If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content?

May 28, 2021June 18, 2020 by Anirban

(A) Translated by an automated tool only (B) Translated but also locally adapted for the audience (C) Translated into the native language (D) Left the same, and not translated Explanation …

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Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.

May 27, 2021June 18, 2020 by Anirban

(A) accessible | supply chain | legal (B) affordable | supply chain | language (C) exciting | customer needs | currency (D) affordable | customer needs | legal Explanation Before …

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Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?

May 26, 2021June 18, 2020 by Anirban

(A) Use online tools to help you understand where there’s a strong demand for your products. (B) Move the whole business to that country. (C) Replicate your current business in …

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When looking to expand your business internationally on social media, what should you do first?

May 17, 2021June 18, 2020 by Anirban

(A) Treat all social media channels the same. (B) Use popular phrases and memes for that area. (C) Analyse platforms popular in that area. (D) Not advertise at all, as …

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Fill in the blank: In the world of display advertising, remarketing is a way to _________.

June 25, 2020June 18, 2020 by Anirban

(A) Pay less per click than standard SEM ads. (B) Show ads to people before they visit your website. (C) Show ads to people after they visit your website. (D) …

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How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand’s reach?

June 25, 2020June 18, 2020 by Anirban

(A) Paid (B) Owned (C) Earned (D) Published Explanation The content distribution channels preferred by brands to increase their brand awareness through influencer and outreach marketing depends on the medium …

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