You’re a content creator for an automobile dealership. You’re looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find valuable and be inspired by?

(A) Motor Trend Magazine (B) Wall Street Journal (C) TIME Magazine (D) All of the above Explanation All the above magazines are a great source of inspiration. Motor Trend Magazine …

Read moreYou’re a content creator for an automobile dealership. You’re looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find valuable and be inspired by?

True or false? When identifying raw material for generating ideas, it’s best to stick with a specific area of focus. This way you can become an expert in generating ideas in this field.

(A) True (B) False Explanation When identifying raw material for idea generation you should have a broad focus. A broad focus helps you in generating new and creative ideas that …

Read moreTrue or false? When identifying raw material for generating ideas, it’s best to stick with a specific area of focus. This way you can become an expert in generating ideas in this field.

Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what’s the most effective question you should start with?

(A) What are you offering? (B) How will this help your audience? (C) Why are you doing what you are doing? (D) None of the above Explanation The most effective …

Read moreYour boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what’s the most effective question you should start with?

Fill in the blank: __________ is when you help guide your prospects through purchasing your products or services.

(A) Value-add guidance (B) Concierge on-boarding (C) Success channeling (D) Premier showcasing Explanation Concierge onboarding is when you as a concierge or caretaker guide the prospect through your products and services and show …

Read moreFill in the blank: __________ is when you help guide your prospects through purchasing your products or services.

True or false? When instilling a growth mindset within your organization, it’s more important to receive buy-in from the customer support team than the products and services team.

(A) True (B) False Explanation The buy-in from the products and services team is more important because they are working with the products hands-on. So, if you get them to …

Read moreTrue or false? When instilling a growth mindset within your organization, it’s more important to receive buy-in from the customer support team than the products and services team.

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