Eric’s farm produce business started locally in the UK, but he’s started getting orders from overseas as well. Not wanting to miss this opportunity, Eric decides to optimise his website to an international audience. What should he avoid doing? Select the things Eric should avoid then select Submit to remove them.

(A) Separating out each language into different pages (B) Having different languages on the same page (C) Adding language annotations to his webpage (D) Using automated services to translate content …

Read moreEric’s farm produce business started locally in the UK, but he’s started getting orders from overseas as well. Not wanting to miss this opportunity, Eric decides to optimise his website to an international audience. What should he avoid doing? Select the things Eric should avoid then select Submit to remove them.

Eric is working on his website, which sells produce from his farm. He’s thinking of different ways to improve his website so that it appears on more search engine results and gets more traffic. Which of these ideas will help improve his search visibility?

(A) Write recipes that use vegetables that he sells (B) Get lots of likes or followers on social media (C) Encourage others to write about his website (D) Add lots …

Read moreEric is working on his website, which sells produce from his farm. He’s thinking of different ways to improve his website so that it appears on more search engine results and gets more traffic. Which of these ideas will help improve his search visibility?

Eric Blake sells the produce from his farm online. He wants to optimise the page that sells fruit and vegetables, so he’s looking into titles and meta tags, headings, and improving his copy. Can you help Eric choose a suitable title and meta description?

Q.1 – Click to Select Title (A) Blake’s Produce: Fresh Fruit and Vegetables (B) Blake’s Produce (C) Blake’s Produce: Local to you Q.2 – Click to select meta description (A) …

Read moreEric Blake sells the produce from his farm online. He wants to optimise the page that sells fruit and vegetables, so he’s looking into titles and meta tags, headings, and improving his copy. Can you help Eric choose a suitable title and meta description?

Eric has been selling fruit and veg online for a while. He’s chosen the keywords that he feels will drive the right people to his website; now he needs to track the progress of these keywords with analytics tools. What information will analytics give him?

(A) Where website visitors are located (B) Which website visitors turn into paying customers (C) What content visitors interact with (D) Whether customers enjoy the fruit and veg they buy …

Read moreEric has been selling fruit and veg online for a while. He’s chosen the keywords that he feels will drive the right people to his website; now he needs to track the progress of these keywords with analytics tools. What information will analytics give him?

Eric is optimising his fruit and veg website for SEO and would like to improve his ‘long tail’ keywords. Which of these sets of words contains an example of long tail keywords?

(A) Maris piper potatoes (B) Potato, potatoes, farm potatoes, organic potatoes (C) Buy organic potatoes from a family farm Explanation Long tail keywords are longer keyword phrases that are specific …

Read moreEric is optimising his fruit and veg website for SEO and would like to improve his ‘long tail’ keywords. Which of these sets of words contains an example of long tail keywords?

Eric sells fruit and veg online and is using SEO to improve where he ranks in search engine results. He’s researched what people search for to get to his website, and he’s created content to match it. Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time.

Q. What advice should he not take? (A) Contract an agency offering top organic search positions (B) Don’t change your keywords as it confuses search engines (C) Stay up to …

Read moreEric sells fruit and veg online and is using SEO to improve where he ranks in search engine results. He’s researched what people search for to get to his website, and he’s created content to match it. Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time.

Eric is keen to improve his search engine results and he wants to use SEO to do it. He’s written the step-by-step process for his SEO plan, but it’s currently in the wrong order. Can you reorder it?

The correct order for his SEO process should be (1) Do Keyword research (2) See where I appear in search results for specific keywords (3) Look for gaps in my …

Read moreEric is keen to improve his search engine results and he wants to use SEO to do it. He’s written the step-by-step process for his SEO plan, but it’s currently in the wrong order. Can you reorder it?

Eric is expanding his business by selling fruit and veg online. His website has been up and running for a while but he’s not getting many views or orders online. Eric knows he can improve his search engine results with either paid search or SEO.

Q. Take a look at the following search results screens. Where will his website appear in the search results if he purely uses SEO to improve his results? (A) Image …

Read moreEric is expanding his business by selling fruit and veg online. His website has been up and running for a while but he’s not getting many views or orders online. Eric knows he can improve his search engine results with either paid search or SEO.

Seth’s website has been up and running for a while, but he isn’t sure how effective it’s been at drawing in new customers. How can Google Search Console help Seth with this?

(A) It can help show whether he’s using proper keywords in his content (B) It can recommend better page titles for Seth to use (C) It can recommend content that …

Read moreSeth’s website has been up and running for a while, but he isn’t sure how effective it’s been at drawing in new customers. How can Google Search Console help Seth with this?

Seth is considering advertising his business using paid search results. What do you think makes paid search advertising so effective as a marketing method? Look at the following statements and decide whether they are true or false.

Q.1 – Seth’s adverts are shown to people who are already interested in his type of business. (A) True (B) False Q.2 – Seth will only be charged for advertising …

Read moreSeth is considering advertising his business using paid search results. What do you think makes paid search advertising so effective as a marketing method? Look at the following statements and decide whether they are true or false.

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