You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?

(A) Shopping bags (B) Blog content (C) YouTube (D) Social media Explanation If the conversion rate of your business increases when people see your images then you can take advantage …

Read moreYou notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?

When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?

(A) The consideration phase, when customers start to research potential products to buy (B) The finance stage, when customers think about their budgets (C) The action stage, the moment when …

Read moreWhen designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?

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