Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?

(A) Answer The Public (B) Google Ads Editor (C) Facebook business manager (D) EM Rush Explanation Answer the Public is a keyword tool that provides data on the questions and …

Read moreWhich of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?

Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’?

(A) A business that operates from a specific geographic location (B) A business that is within a 5km radius from the customer (C) A business that has existed within a …

Read moreDigital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’?

Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?

(A) Your audience’s data (B) Your audience’s interests (C) You audience’s available income (D) Your audience’s offline behaviour Explanation Every social media channel uses Interests to target people. Social media …

Read moreBuilding a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?

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