(A) Optimised for different devices (B) Visually engaging (C) Full of relevant information (D) Text heavy Explanation If your website is not optimised for mobile that is if your website …

Read moreMobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what?

(A) Answer The Public (B) Google Ads Editor (C) Facebook business manager (D) EM Rush Explanation Answer the Public is a keyword tool that provides data on the questions and …

Read moreWhich of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?

(A) A business that operates from a specific geographic location (B) A business that is within a 5km radius from the customer (C) A business that has existed within a …

Read moreDigital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’?

(A) Increase staff morale (B) Increase audience engagement (C) Increase customer satisfaction (D) Increase overall profit Explanation When you are running a social media campaign then your business goal should …

Read moreWhich of the following would be described as a good business goal to set for your social media campaigns?

(A) It allows you to target people who have ad blockers enabled (B) It can be seen by people who aren’t logged into their accounts (C) It allows you to …

Read moreWhen looking to advertise your business to mobile users, social media advertising can be really effective because…

(A) People on niche platforms are more likely to engage with you (B) Your content will be put in front of specific audiences (C) Your content will be seen by …

Read moreThere are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?

(A) People trust local businesses on social media (B) You can target ads to a specific local audience (C) You can make video ads promoting the area (D) People use …

Read moreWhat are the benefits of using social media when looking to advertise your business locally?

(A) Research competitors (B) Create a listing (C) Create an ad (D) Post a link Explanation The first step in using a local directory is to create a local listing …

Read moreLocal directories are a great tool for getting noticed locally online. What would be the first step in using a directory?

(A) Your audience’s data (B) Your audience’s interests (C) You audience’s available income (D) Your audience’s offline behaviour Explanation Every social media channel uses Interests to target people. Social media …

Read moreBuilding a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?

(A) % of people that made a purchase after receiving the email (B) % of people that opened the email out of the total recipients (C) % of people who …

Read moreWhen looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?