Paul is the owner of Tennio and is wondering what impact Tennio’s mobile experience is having on revenue. Paul understands that they can calculate the mobile conversion rate (mCvR). Tennio receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does Tennio’s mobile experience create?

(A) $200,000

(B) $500,000

(C) $400,000

(D) $20,000

Explanation

The formula to calculate Revenue from Mobile Conversion Rate(mCvR) is given as:

Revenue = (clicks x mCvR) x order value

According to the question, number of clicks = 200,000, order value = $200 and mCvR = 1%

Revenue = (200,000 * 1%) * $200 = ( 200,000 * $2) = $400,000.

Therefore, Tennio’s mobile experience creates a revenue of $400,000.

Conclusion

This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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