Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)

(A) Target CPA (cost per acquisition)

(B) Enhanced CPC (cost-per-click)

(C) Target ROAS (return on ad spend)

(D) Cost per engagement

(E) Viewable CPM (cost-per-thousand impressions)


This question is a part of the Google Ads Display Certification Assessment exam. You can find all the answers for this exam in our Google Ads Display Certification Assessment Answers page.

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