Peter has a website that promotes his local vacation rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?

(A) Conversion tracking is generating duplicate conversions.

(B) The CRM doesn’t support the unique order ID.

(C) Peter has enabled the View-through conversion column.

(D) Peter modified the event tag to capture a unique order ID.

Conclusion

This question is a part of the Google Ads Measurement Certification Assessment exam. You can find all the answers to this exam in our Google Ads Measurement Certification Assessment Answers page.