Poppy’s setting up an App campaign, and she wants to aquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

(A) A focus on “In-app actions” while targeting “Users who have interacted with the app previously”.

(B) A focus on “Install volume” while targeting “All users”.

(C) A focus on “In-app actions”.

(D) A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”.


This question is a part of the Google Ads Apps Certification Assessment. You can find all the answers asked in this exam in our Google Ads Apps Certification Assessment Answers page.

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