Printava used their keyword report and found that most of their keywords were performing well. However, they noticed several keywords with very high ACOS. What can they do to reduce the amount of clicks they are paying for?

(A) increase the bids on those keywords

(B) add more ASINs to their campaign

(C) remove ASINs from their campaign

(D) add those keywords as negative keywords


The best way to reduce ACOS for those keywords is to add those keywords as negative keywords. Negative keywords are the search queries(keywords) for which your product or brand is not shown to a customer.

If some keywords have high ACOS meaning these get a lot of clicks but provide very low conversions then you should add those keywords as negative keywords so that your ad is not shown when a customer searches for that keyword.


This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam on ourĀ Amazon Sponsored Ads Foundations Certification Assessment Answers page.

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