Before you get to the answers below here are some facts about the exam.
Exam Name – Programmatic and Ad Exchange Assessment.
Total Questions and Passing Score – 8 Questions and Passing Score is 100%
Exam URL – https://skillshop.exceedlms.com/student/path/1945-dig-into-programmatic
(A) Send the publisher a message.
(B) Keep searching for offers more suited.
(C) Create a proposal under the publisher in question.
(D) Edit one of the existing offers from the publisher.
(A) A programmatic guaranteed deal
(B) Open auction
(C) A preferred deal
(D) A private auction
(A) The seller’s network name on which ads are served
(B) The devices or platforms on which ads are served
(C) The mobile apps on which ads are served
(D) The content categories of the pages on which ads are served
(A) A programmatic guaranteed deal
(B) A preferred deal
(C) A private auction deal
(A) Real-time-bidding (RTB) Breakout
(B) Pretargeting
(C) Marketplace
(D) Query Tool
(A) Schedule the report to automatically run on a monthly basis.
(B) Set a default query to run every time she opens the Query Tool.
(C) Copy an existing query each month.
(D) Every month, update the query to slice performance breakout by month.
(A) Check RTB Breakout details for filtering
(B) Check with your publisher to ensure there are no overlapping deals
(C) Adjust your bidding strategy
(D) Review your creatives
(A) Make specific changes on sellers with whom you have a low win rate.
(B) Ensure you do not have any overlapping deals.
(C) Checking pretargeting configurations to ensure that the “All Deals” criterion in the “Deals” category is included.
(D) Ensure that targeting isn’t overly restrictive by comparing the targeting in your bidder against inventory your publisher has made available.
What is Programmatic and Ad Exchange Assessment?
This exam is conducted by Google via Skillshop which tests your understanding of how the programmatic capabilities of Google Ad Exchange. You are tested on concepts of Programmatic Ad Exchange which includes the Marketplace for bidding, making guaranteed deals, and optimizing programmatic ad exchange campaigns.
This course has three units. This first unit is about Making deals in the Marketplace, the second unit is about Making Programmatic Guaranteed Deals, and the third unit is Optimizing your Programmatic deals.
The exam consists of a total of 8 questions and you have unlimited time to complete the exam. The certificate is valid for a period of 12 months and if you fail in your first try then you can retake the exam after 24 hours.
Conclusion
This article provides all the answers with detailed explanation so that you don’t just get the correct answers but you actually understand the reason behind the answers. You can check the answers to all other Authorized Buyers exams in our Ad Exchange API Basics Assessment Answers page, Ad Exchange Brand Controls Basics Assessment Answers page, Doubleclick Ad Exchange Assessment Answers page, and Optimize bids and creatives Assessment Answers page.