Programmatic and Ad Exchange Assessment Answers 2020

Before you get to the answers below here are some facts about the exam.

Exam Name – Programmatic and Ad Exchange Assessment.

Total Questions and Passing Score – 8 Questions and Passing Score is 100%

Exam URL – https://skillshop.exceedlms.com/student/path/1945-dig-into-programmatic

Q.1 – You’ve executed your search in Marketplace and have found a publisher with inventory offers. You want to tailor your own offer and send it to the publisher. How would you do this?

(A) Send the publisher a message.

(B) Keep searching for offers more suited.

(C) Create a proposal under the publisher in question.

(D) Edit one of the existing offers from the publisher.

Q.2 – You’ve been invited to an auction to bid for inventory against other buyers. Which transaction type best describes these attributes?

(A) A programmatic guaranteed deal

(B) Open auction

(C) A preferred deal

(D) A private auction

Q.3 – The dimension “Web property name” provides you with data on what aspect of your account’s performance?

(A) The seller’s network name on which ads are served

(B) The devices or platforms on which ads are served

(C) The mobile apps on which ads are served

(D) The content categories of the pages on which ads are served

Q.4 – Dave’s client wants to run a campaign where the deal is between themselves and one publisher. They want to pay a fixed price to serve 10,000 impressions. Which deal is best suited for Dave’s client?

(A) A programmatic guaranteed deal

(B) A preferred deal

(C) A private auction deal

Q.5 – Which feature in Ad Exchange allows you to discover inventory and make deals with publishers directly?

(A) Real-time-bidding (RTB) Breakout

(B) Pretargeting

(C) Marketplace

(D) Query Tool

Q.6 – Helen’s clients require a report of their top sellers delivered to them on the first of each month. What is the most time-efficient way for Helen to deliver them this report?

(A) Schedule the report to automatically run on a monthly basis.

(B) Set a default query to run every time she opens the Query Tool.

(C) Copy an existing query each month.

(D) Every month, update the query to slice performance breakout by month.

Q.7 – Your real-time-bidding (RTB) Breakout is showing a low number of available impressions, inventory matches, and bid requests. How do you address this to ensure you’re getting the inventory you need?

(A) Check RTB Breakout details for filtering

(B) Check with your publisher to ensure there are no overlapping deals

(C) Adjust your bidding strategy

(D) Review your creatives

Q.8 – While your bids are transacting and making it to auction, you discover that you’re not winning the volume that you require. What action can you take to improve performance?

(A) Make specific changes on sellers with whom you have a low win rate.

(B) Ensure you do not have any overlapping deals.

(C) Checking pretargeting configurations to ensure that the “All Deals” criterion in the “Deals” category is included.

(D) Ensure that targeting isn’t overly restrictive by comparing the targeting in your bidder against inventory your publisher has made available.

What is Programmatic and Ad Exchange Assessment?

This exam is conducted by Google via Skillshop which tests your understanding of how the programmatic capabilities of Google Ad Exchange. You are tested on concepts of Programmatic Ad Exchange which includes the Marketplace for bidding, making guaranteed deals, and optimizing programmatic ad exchange campaigns.

This course has three units. This first unit is about Making deals in the Marketplace, the second unit is about Making Programmatic Guaranteed Deals, and the third unit is Optimizing your Programmatic deals.

The exam consists of a total of 8 questions and you have unlimited time to complete the exam. The certificate is valid for a period of 12 months and if you fail in your first try then you can retake the exam after 24 hours.

Conclusion

This article provides all the answers with detailed explanation so that you don’t just get the correct answers but you actually understand the reason behind the answers. You can check the answers to all other Authorized Buyers exams in our Ad Exchange API Basics Assessment Answers page, Ad Exchange Brand Controls Basics Assessment Answers page, Doubleclick Ad Exchange Assessment Answers page, and Optimize bids and creatives Assessment Answers page.