(A) Geographic sales metrics
(B) Market basket analysis
(C) Retail insights
(D) Traffic diagnostics
Geographic Sales metrics are used to identify revenue trends by state, province, and zip code level. This is useful for understanding the impact of advertising on regional sales activity. If Raphael is looking to expand his client’s brick-and-mortar presence to new locations next year then he should use the Geographic sales metrics.
This question is a part of the Amazon Retail for Advertisers Certification Assessment. You can find answers to all the questions asked in this exam on our Amazon Retail for Advertisers Certification Assessment Answers page.