Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of ARA Premium would be most useful for him to review?

(A) Geographic sales metrics

(B) Market basket analysis

(C) Retail insights

(D) Traffic diagnostics

Explanation

Geographic Sales metrics are used to identify revenue trends by state, province, and zip code level. This is useful for understanding the impact of advertising on regional sales activity. If Raphael is looking to expand his client’s brick-and-mortar presence to new locations next year then he should use the Geographic sales metrics.

Conclusion

This question is a part of the Amazon Retail for Advertisers Certification Assessment. You can find answers to all the questions asked in this exam on our Amazon Retail for Advertisers Certification Assessment Answers page.