Research shows that most Facebook users are on mobile, and engagement declines dramatically with longer posts. A rule of thumb, you should aim to write posts that are around ________.

(A) 140 characters

(B) 280 characters

(C) 50-60 characters

(D) 480 characters

Explanation

Since engagement declines dramatically with longer posts on Facebook, you should aim to write posts that have fewer characters but presents your message. Among the options, the lowest amount of characters is 50-60 so you should select 50-60 characters.

Conclusion

This question is a part of the Hootsuite Social Marketing Certification Exam. You can find 100% correct answers to all the questions asked in this exam on our Hootsuite Social Marketing Certification Exam Answers page.

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