Retargeting allows you to…

(A) Target users, based on the specific actions they take on your site

(B) Target people, based on their likes and interests

(C) Appear higher within the search results

(D) Target people before they come to your website


Retargeting as the name suggests is targeting a user who has already visited your website and performed a specific action on the website.

For example – If a user has visited your e-commerce website and added a product to the cart but left without purchasing. You can retarget that user by showing ads to your products.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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