Roger is in charge of marketing for Bean Coffee. He wants to build remarketing lists in DoubleClick Search based on all users who click on an ad when they search for “craft coffee.” How does he use labels to accomplish this?

(A) Label every object in his account.

(B) Apply the label “Interested in craft coffee” to keywords like “craft coffee”.

(C) Apply the label “Interested in craft coffee” to each of his campaigns.

(D) Apply the label “coffee01” to the keyword “craft”, and “Interested in coffee” to the keyword “coffee”.


This question is a part of the DoubleClick Search Campaign Management Assessment. You can find answers to all the questions asked in this exam in our DoubleClick Search Campaign Management Assessment Answers page.

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