Rupert is the lead marketer for NationalTransfer.com, an international mover of household goods. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features. What Google service can easily test the changes on NationalTransfer.com, an international mover of household goods?

(A) Data Studio

(B) Optimize 360

(C) Google Analytics 360

(D) Google Insights

Explanation

Optimize 360 is Google’s enterprise-level optimization tool which can be used to test different variables of your website to see where you can make changes to improve conversion rates. Optimize 360 can also be used to deliver a personalized experience to your customers.

So, to test the changes on NationalTransfer.com easily, Rupert should use the Optimize 360 service from Google.

Conclusion

This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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