Rupert is the lead marketer for, an international mover of household goods. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features. What Google service can easily test the changes on, an international mover of household goods?

(A) Data Studio

(B) Optimize 360

(C) Google Analytics 360

(D) Google Insights


Optimize 360 is Google’s enterprise-level optimization tool which can be used to test different variables of your website to see where you can make changes to improve conversion rates. Optimize 360 can also be used to deliver a personalized experience to your customers.

So, to test the changes on easily, Rupert should use the Optimize 360 service from Google.


This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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