Sadie is shopping for her mother’s birthday present. She loves to bake delicious desserts. Sadie uses her mobile phone to ask for the nearest kitchen supply store. Her phone opens up the map application with directions to a nearby location only seven minutes away. This is an example of what kind of personalized user experience?

(A) Using known user signals

(B) Delivering a relevant landing page

(C) Using given information

(D) Using machine learning


Google Maps showing directions to a nearby location only seven minutes away is an example of the “using known user signals” type of personalized user experience.

User signals are behavioral patterns of users that Google uses to show results based on personalized user experience. This varies from user to user.

Google uses user signals to rank websites, show personalized results on the Google SERPs, YouTube, Google News and other Google properties.


This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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