Sam wants to focus his advertising goals on lead generation based on users completing an inquiry form. How can he use DoubleClick Search to do this?

(A) Create a Dynamic Ad Insertion goal.

(B) Set a campaign goal, then a revenue goal with user purchase as the conversion source.

(C) Automate his direct programmatic ad buying.

(D) Set a campaign goal, then a conversion goal with form completion as the conversion source.


This question is a part of the DoubleClick Search Campaign Management Assessment. You can find answers to all the questions asked in this exam in our DoubleClick Search Campaign Management Assessment Answers page.

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