Sandra is the lead marketer at DinoWorld. She’s creating rows in her business data table for each DinoWorld’s theme park. What is the best strategy for her to define IDs?

(A) Using a numbering system that only she understands

(B) Define them all as “DinoWorld,” since all the parks have the same name

(C) A random series of letters and numbers

(D) The name of the theme park, plus the city where it is located


This question is a part of the DoubleClick Search Campaign Management Assessment. You can find answers to all the questions asked in this exam in our DoubleClick Search Campaign Management Assessment Answers page.

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