Sarah is a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers across multiple channels. Which type of marketing strategy can Sarah use to motivate sales to her client’s physical locations?

(A) Display advertising

(B) An online-to-offline strategy

(C) Third-party lead generation

(D) Search engine optimization

Conclusion

This question is a part of the Google Ads Measurement Certification Assessment exam. You can find all the answers to this exam in our Google Ads Measurement Certification Assessment Answers page.

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