Before you get to the answers below here are some facts about the exam.
Exam Name – Scaled Partner Management Exam
Total Questions and Passing Score – 40 Questions and Passing Score is 80%
Q.2 – In Ad Manager, Google collects payments from buyers and pays the seller, but does not take on the collection risk. Therefore if Google does not collect from the buyer, the seller will not get paid.
Q.3 – A publisher runs a site focused on finding housing options for adult professionals. This publisher is considering blocking the entire “real estate” category to avoid advertising for any competitors. How might this action affect the publisher’s revenue?
(A) Revenue will most likely increase.
(B) Revenue will most likely decrease.
(B) Ad Manager
(A) Standard line item (Priority10) with $6.50 temporary CPM
(B) AdSense (Priority 12) with $7 CPM
(A) Private auctions
(C) Open offers
(D) Direct offers
(A) IMA Adapter
(B) Direct SDK
Q.11 – A publisher has a text-only leaderboard on top of a page, and a text-only small square ad slot within the content of that page. The small square ad slot has a higher a CTR, but the leaderboard has high CPCs. Is there anything the publisher can do to try and increase their earnings? Select all that apply.
(A) Yes, the publisher should make sure the medium rectangle ad unit comes first in their HTML code.
(B) Yes, the publisher should opt in Image ads to both of ad units.
(C) Yes, the publisher should change small square ad unit into large rectangle ad unit.
Q.12 – A Preferred Deal is a feature that allows Ad Manager sellers to offer inventory to buyers at a fixed, pre-negotiated price before the inventory is made available to other buyers in the general auction.
(A) “Text Only” because those have the highest click-through-rates.
(B) “Display Only” because this allows for rich media ads as well as images, which will bring in maximum revenue.
(C) “Text and Display” because this creates the most competition in the ad auction and generates maximum revenue.
(A) Create Preferred Deals and Private Auctions
(B) Run reports to analyze the performance of your Mobile In-App Inventory
(C) Block sensitive categories of ads from showing, like ‘Weight Loss’ ads
(D) Target phones running an Android operating system
Q.17 – According to this Ad Manager video ad tag, which video ad type is being targeted? https://googleads.g.doubleclick.net/pagead/ads?client=ca-video-pub-6520710435163184&slotname=8487431944&ad_type=skippablevideo_text_image_flash&description_url=http%3A%2F%2Famazingnewssite.com%2Fsports&videoad_start_delay=0
(B) Skippable instream
(C) Standard instream
Q.18 – After you create a new line item in a Ad Manager order, a creative set must be added. If the video player you’re using is not integrated with Google’s IMA SDK, which creative set type must be used?
(B) Inventory Sizes
(C) Settings rules
(D) App names
(A) Network Partners are bound by the same program guidelines as all Ad Manager publishers.
(B) Publishers must have a direct, but not necessarily contractual, relationship with a network partner to run Ad Manager ads on their site.
(C) Publishers should always be aware of the content their Network Partners are monetizing.
(D) Network Partners are not allowed to further subsyndicate and monetize inventory not owned by them.
(E) Publishers must declare all domains before they can be served ads, including both their own domains and their network partners’ domains.
(C) Education & Training
(D) Weight Loss
(A) must be set up manually by the user in Ad Manager
(B) is given to a guaranteed line item to compete with Ad Manager/AdSense
(C) is used to compete only with other, contending remnant line items
(D) is lower the further behind it is from meeting its delivery goal
(A) Using artificial means to inflate impressions, conversions and/or clicks are not allowed under specific circumstances.
(B) Positioning ads next to violent content is allowed.
(C) Placing ads in webmail applications is allowed.
(D) Positioning ads next to pornographic or mature content is allowed.
(A) Where Ad Manager buyers see your Publisher Profile to learn about your value.
(B) A section of the Ad Manager buyer user interface
(C) A tool to provide a shopping-like experience to help buyer’s discover publishers, and strike deals.
(D) A section of the Ad Manager seller user interface.
(A) Give users the option to subscribe to their email list for updates and/or a newsletter.
(B) Constantly provide new, high-quality content and showcase it on their top landing pages.
(C) Make it easy for users to connect with them via social networks and then push out their most popular content to drive return visits.
(D) Prohibit users from viewing the site’s full content unless they visit the site at regular intervals.
(E) Create a section that links users to popular content on the same subject to drive more engagement.
(A) The Google Mobile Ads Software Development Kit
(B) The Ad Manager Mobile Implementation Kit
(C) The DoubleClick Ads Software Development Expansion
(D) The Google Mobile Ads Digital Software Kit
(A) Owned by me
(B) Diagnostic Queries
(C) System Queries
(A) place up to three ad units per page
(B) opt-in to text and display ads
(C) identify the best placements for ad units
(D) place ads in iframes
(E) using bigger ad formats
What is Scaled Partner Management Exam?
This exam is conducted by Google via Skillshop which tests the understanding of Scaled Partner Management partners that provide monetization services to publishers using Google Ad Manager. You are tested on concepts like SDKs, Ad Manager Auctions, Ad Manager Marketplace, Scaled Partner Management policies, mobile inventory report dimensions, target window options, etc.
The exam consists of a total of 40 questions and you have unlimited time to complete the exam. Once you answer a question you cannot go back and review your answer. The certificate is valid for a period of 12 months and if you fail in your first try then you can retake the exam after 24 hours.
This article provides all the answers with detailed explanation so that you don’t just get the correct answers but you actually understand the reason behind the answers. You can check the answers to all other Google Adsense and Ad Exchange related exams in our Ad Manager 360 Reseller Exam Answers page, Adsense Multiple Customer Management Exam Answers page, DoubleClick Ad Exchange Assessment Answers page, Ad Exchange API Basics Assessment Answers page, Ad Exchange Brand Controls Basics Assessment Answers page, Optimize Bids And Creatives Assessment Answers page, and Programmatic and Ad Exchange Assessment Answers page.