Scenario: You want to target an audience that has previously viewed your product’s pricing page on your website. Which targeting strategy should you use?

(A) Behavioral targeting

(B) Audience targeting

(C) Retargeting

(D) Demographic targeting

Explanation

If you want to target an audience that has previously viewed your product’s pricing page on your website then you should use Behavioral targeting.

Behavioral targeting is a technique used in online advertising where data from visitor browsing habits like search terms, sites visited, time spent on site, purchases, etc. is used to display relevant ads.

Conclusion

This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.

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