Scenario: You want to target an audience that visits popular marketing websites, such as Marketing Land and Ad Age. Which targeting strategy should you use?

(A) Pixel-based retargeting

(B) List-based retargeting

(C) Contextual targeting

(D) Behavioral targeting

Explanation

If you want to target an audience that visits popular marketing websites, such as Marketing Land and Ad Age, you should use Contextual targeting.

Contextual advertising is advertising on the pages of a website based on the content of those pages. This means that ads are placed on websites that are directly relevant to the product being sold in the ad.

With contextual targeting, you could reach people who read articles on Marketing Land and Ad Age.

Conclusion

This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.

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